Blue Calypso, Inc. (OTCBB:BCYP) announced today that it has appointed Marcum LLP to serve as its independent auditor for the year ending December 31, 2013. Marcum replaces Montgomery Coscia Greilich LLP.

Bill Ogle, CEO of Blue Calypso, stated, "Blue Calypso is driving ahead in our mission to create and develop innovative solutions in the social media marketplace using our patented IP portfolio. As such, we decided to enlist an accounting firm with a national presence. We had no disagreements with MCG and thank the firm for its support, service and partnership."

About Blue Calypso, Inc.

Blue Calypso, Inc. (OTCBB:BCYP) develops digital innovation solutions and services for the social media marketplace using its patented IP portfolio. The company enables businesses to employ digital advertising to share and socialize brand content as well as track performance, monitor engagements and gather robust analytics - all at lower costs than traditional marketing. Already, Blue Caylpso has attracted a handful of large, well-known consumer facing companies in automotive, retail, travel and consumer goods. Blue Calypso licenses its IP in addition to offering digital innovation services and solutions including SOCIALECHO?, EMGAGE? and POPSHARE?. For more about the company please visit www.bluecalypso.com

Forward Looking Statements

Statements in this press release that are not statements of historical or current fact constitute "forward-looking statements" within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties, and other unknown factors that could cause the actual results of the Company to be materially different from historical results or from any future results expressed or implied by such forward-looking statements. In addition to statements which explicitly describe such risks and uncertainties, readers are urged to consider statements labeled with the terms "believes," "belief," "expects," "intends," "anticipates," "will," or "plans" to be uncertain and forward-looking. The forward-looking statements contained herein are also subject generally to other risks and uncertainties that are described from time to time in the Company's reports filed with the Securities and Exchange Commission.

LHA
Cathy Mattison and Kirsten Chapman, 415-433-3777 (Investor Relations)
blue@lhai.com