Blue Calypso, Inc. (OTCPK:BCYP) has commenced a strategic and financial review with the objective to increase shareholder value. This review may result in Blue Calypso continuing to pursue value-enhancing initiatives as a standalone company, capital structure optimization, equity financing, secured or unsecured debt financing, a sale of the Company, a sale of certain assets of the Company or other business combination transaction. Blue Calypso's Board of Directors will be active in this process as will their legal counsel and other outside experts and advisors. Blue Calypso has not set a timetable for completion of its strategic review process but intends to update its shareholders as it deems necessary if any material developments occur. Blue Calypso provides no assurance, however, that the strategic review process will result in any transaction. "The board of directors is committed to increasing shareholder value," said Blue Calypso, Chief Executive Officer, Andrew Levi. "We have determined after careful consideration that this is an appropriate time to undertake a strategic and financial review of the business. In the most recent quarter, we aggressively reduced our monthly expenses which included significant cuts in sales, marketing, legal, public & investor relations expenses and a reduction in executive compensation. While the review is ongoing, the Company will remain focused on delivering improved financial performance by continuing to execute our strategic initiatives."
Blue Calypso, Inc. is a United States-based company. The Company develops and delivers mobile shopper marketing and analytics solutions for the business-to-consumer (B2C) marketplace leveraging mobile, social media, gamification and intellectual property portfolio. The Company offers, KIOSENTRIX, provides manufacturers and brick-and-mortar retailers with a personalized way of engaging with store visitors when they are on the path-to-purchase. Its platform allows the collection of business intelligence and analytics resulting from data accumulated as content is deployed, adopted, consumed and shared. Its technology allows the brand/advertiser to monitor the full cycle of a campaign, from the first engagement to the final redemption or intent to purchase. In addition, the Company offers outsourced consulting and customized software development services through Blue Calypso Labs services.
BLUE CALYPSO, INC. 
