For Immediate Release: August 6, 2015

Contact: Karen B. Rhoads, Chief Financial Officer

The Buckle, Inc.

308/236-8491

The Buckle, Inc. Press Release Narrative for 8/06/2015

Our August 6, 2015, press release reported that comparable store sales, for stores open at least one full year, for the four-week period ended August 1, 2015, were down 8.1 percent in comparison to the prior year four-week period ended August 2, 2014. Total net sales for the four-week fiscal month were down 6.7 percent to $73.7 million compared to net sales of $79.0 million in the prior year four-week fiscal month, which ended on August 2, 2014.
On the men's side of the business, total sales for the four-week fiscal period ending August
1, 2015, were up approximately 0.5 percent in comparison to the prior year four-week fiscal period ending August 2, 2014. The men's business represented approximately 45.0 percent of total sales for the month versus approximately 42.5 percent in the prior year fiscal July. Strong categories on the men's side included casual bottoms, knit shirts, shorts, and accessories. For the fiscal month, overall price points on the men's side of the business were down just slightly.
On the women's side of the business, total sales for the four-week fiscal period ending August 1, 2015, were down approximately 11.0 percent in comparison to the prior year four-week fiscal period ending August 2, 2014. The women's business represented approximately 55.0 percent of total sales for the month versus approximately 57.5 percent in the prior year fiscal July. Strong categories on the women's side included casual bottoms, woven tops, shorts, and dresses. For the fiscal month, overall price points on the women's side of the business were up just slightly.
Within the men's and women's categories combined, accessory sales for the fiscal month were up approximately 3.0 percent in comparison to the prior year fiscal July, while footwear sales were down approximately 12.0 percent. These two categories accounted for approximately 10.0 percent and 5.0 percent, respectively, of the current fiscal July's Net Sales. This compares with approximately 9.0 percent and 5.5 percent for each of these categories for the same period in the prior year. Average accessory price points were up approximately 10.0 percent and average footwear price points were down approximately
6.5 percent for the fiscal month.
UPT's were down approximately 2.5 percent and the average transaction value was down approximately 0.5 percent for the four-week fiscal month ended August 1, 2015, compared to the prior year four-week fiscal month ended August 2, 2014.
Buckle currently operates 464 retail stores in 44 states compared to 456 stores in 44 states as of August 6, 2014.
It is our Company policy not to provide any guidance on current sales or to project results for the next quarter. Additionally, any forward looking statements made during this commentary involve material risks and uncertainties and are subject to change based on factors which may be beyond the Company's control. Accordingly, the Company's future performance and financial results may differ materially from those expressed or implied in any such forward-looking statements. Such factors include, but are not limited to, those described in the Company's filings with the Securities and Exchange Commission.

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