Bull : and CustomerMatrix launch a Big Data-Cloud solution to optimize CRM as part of a global partnership

Bull and CustomerMatrix launch a Big Data-Cloud solution to optimize CRM as part of a global partnership

Bull and CustomerMatrix set to deliver immediate ROI on CRM and Big Data projects through an agile, end-to-end approach

Paris and New York, October  8, 2014 -

Bull, an Atos company, and CustomerMatrix have launched - as part of their global partnership - a new joint offering to accelerate the adoption of Big Data and Cloud by large enterprises, capitalizing on their existing CRM solutions. Through this strategic partnership, Bull will deliver a cognitive intelligence offering to enhance customer relationships and accelerate sales. This joint offering is based on the CustomerMatrix cognitive intelligence and Big Data engine and Bull's Cloud infrastructure. It also includes an end-to-end approach to consultancy and data science.

Each piece of behavioural data from a customer or vendor is potentially useful for the business users, containing previously untapped value: a 'legacy of best practice' buried deep in data wells and Big Data. This ability to manipulate very large amounts of unstructured data in an exploratory way lets organizations progress from using data in a static and batch way, to a dynamic real-time approach.

"The Bull-CustomerMatrix solution allows the organization to learn about its internal and external information to predict new customer needs and practices," said Arnaud Bertrand, Executive Vice-President of the Cloud Division at Bull. "The big innovation is how information is presented, dynamically, via the company's familiar everyday interface: its CRM (Salesforce.com, SAP CRM or Microsoft Dynamics, for example), to dramatically boost sales. The solution is based on an end-to-end, progressive approach to service delivery, which means our customers achieve ROI right from the start of their projects."

Based on an external and highly elastic Cloud-type architecture, the Bull CustomerMatrix solution enables rapid, non-intrusive implementation alongside existing information systems. The agile and secure federation of internal and external data within the existing CRM takes full advantage of the flexibility of Bull's Big Data Cloud, both in terms of the amount of data to be processed and the computing power required. Gilles André, co-founder and EVP Products at CustomerMatrix, said: "Combining the expertise of Bull, an Atos company, in improving business processes, the security and performance of the infrastructure with CustomerMatrix technology, based on cognitive intelligence and Open Source Big Data technologies, guarantees high performance learning capabilities. This is a major advance in the rapid and pragmatic adoption of Big Data within the Enterprise." The solution - based on the CustomerMatrix application platform now being marketed by Bull, an Atos company - will be showcased at the Dreamforce convention at the booth #W934 from 13 to 16 October 2014 in San Francisco. What if your CRM could think? CustomerMatrix brings the power of cognitive computing to your CRM and its technology serves on the front line of sales and customer service excellence. CustomerMatrix platform amplifies the value of existing IT investments by converging all of the data and knowledge around an organization into CRM systems and processes, applying cognitive intelligence to empower users with recommendations for actions that have the highest revenue impact. ActionRankTM, a proprietary scoring system that maximizes revenue growth with real-time comparisons to past outcomes, ensures these recommendations are ultra-relevant and contextual. As an official partner of leading CRM vendors, CustomerMatrix is ideal for converting upselling/cross selling and churn risk reduction opportunities in fiercely competitive markets. The international company has a growing list of clients including some of the world's most distinguished brands across consumer, financial and technology industries. Its executives are founding members of the Cognitive Computing Consortium. For more information, please visit: www.customermatrix.com. Press Relations: Inna Gordin: Tel: +1 888 920 4530 x202 - igordin@customermatrix.com

Bull is the trusted partner for enterprise data. The Group, which is firmly established in the Cloud and in Big Data, integrates and manages high-performance systems and end-to-end security solutions. Bull's offerings enable its customers to process all the data at their disposal, creating new types of demand. Bull converts data into value for organisations in a completely secure manner.

Bull currently employs around 9,200 people across more than 50 countries, with over 700 staff totally focused on R&D. In 2013, Bull recorded revenues of €1.3 billion.