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Campbell Soup Company : V8(R) Bubbles Up a New Take on Sparkling Juice

05/09/2012 | 12:08pm US/Eastern

CAMDEN, N.J., May 09, 2012 (BUSINESS WIRE) --Campbell Soup Company (NYSE:CPB) continues to transform the juice aisle with new V8 V-Fusion(R) Sparkling juice drinks, the only carbonated juices that provide light, fruity refreshment plus the benefits of fruits and vegetables.1

Carbonated beverages remain the most popular drink in the U.S., and the sparkling juice category has doubled in the past year to $20 million.2 Unlike other sparkling beverages, V8 V-Fusion Sparkling juice drinks not only offer great taste but also provide a combined serving of fruits and vegetables without any added sugar, artificial colors, flavors or preservatives-all for 50 calories.

V8 V-Fusion Sparkling is available in three refreshing, delicious varieties, Tangerine Raspberry, Black Cherry Pomegranate and Strawberry Lemonade, in grocery and mass merchandise stores nationwide.

"We know that people love the refreshing taste of soft drinks, but they're looking for healthier options. That's why sparkling juices have enjoyed an unprecedented boom," said Dale Clemiss, Vice President, V8(R)Beverages. "V8 V-Fusion Sparkling is the perfect choice-it has the sweetness and refreshing bubbles people crave, plus the nutrition they want and need."

Feel Good Energy: V8 V-Fusion(R) + Energy

Campbell expanded the availability of its first energy drink this spring with the national launch of V8 V-Fusion + Energy drinks-a healthier alternative to most energy drinks on the market. These drinks contain ingredients people know and trust, providing natural energy from green tea and the added benefit of one combined serving of vegetables and fruit.3

At 50 calories per 8-ounce slim can, V8 V-Fusion(R)+ Energy drinks have no added sugar, artificial colors, flavors or preservatives. These drinks are available at grocery and mass merchandise stores nationwide in two great-tasting varieties: Pomegranate Blueberry and Peach Mango.

New, Delicious and Convenient Ways to Get More Vegetables: V8(R) Portfolio

The newly expanded V8(R) portfolio provides delicious, convenient products that help people get more vegetables in their diet. Sustained innovation has led to the introduction of 18 new beverages in the last two years, including recent entries into fast-growing categories such as smoothies and energy shots.

For more information on about the latest offerings from V8 beverages, visit www.v8juice.com. For product nutrition information, visit www.campbellwellness.com.

About Campbell Soup Company

Campbell Soup Company is a global manufacturer and marketer of high-quality foods and simple meals, including soup and sauces, baked snacks and healthy beverages. Founded in 1869, the company has a portfolio of market-leading brands, including "Campbell's," "Pepperidge Farm," "Arnott's" and "V8." Through its corporate social responsibility program, the company strives to make a positive impact in the workplace, in the marketplace and in the communities in which it operates. Campbell is a member of the Standard & Poor's 500 and the Dow Jones Sustainability Indexes. For more information, visit www.campbellsoup.com.

1 1/4 cup of vegetables + 1/4 cup of fruit in an 8-ounce serving

2 SymphonyIRI InfoScan FDMx data Fiscal Years

3 1/4 cup of vegetables + 1/4 cup of fruit in an 8-ounce serving

SOURCE: Campbell Soup Company

Campbell Soup Company
Juli Mandel Sloves, 856-342-3717
juli_mandel_sloves@campbellsoup.com
or
Weber Shandwick
Laura Ude, 312-988-23492
lude@webershandwick.com

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