Capital One Financial : Survey Reveals What Dads Want, Don’t Want and What They’re Getting For Father’s Day

June 13, 2017: As consumers ponder what to get dad for Father's Day, they may want to consider a gift card over another gadget. A new survey from Capital One delves into what Americans are planning to purchase for Father's Day, what dads actually want and what they don't want.

According to the findings, 29 percent of dads say they prefer to receive gift cards this Father's Day. Meanwhile, more than half of dads named useless gadgets the worst type of gift they could receive this year.

The survey also looked at how Americans plan to celebrate Father's Day this year, with almost half planning to do so at home and approximately one-quarter planning to dine at a restaurant. In terms of the experiences fathers prefer, millennial dads are more likely to prefer attending a baseball game or other sporting event, while baby boomer dads are more likely to prefer a last-minute getaway.

Purchases Americans are planning to make for Father's Day

• Seventy-seven percent of Americans - and 86 percent of millennials - are planning to make a purchase for Father's Day this year

  • Thirty percent of Americans who plan to celebrate Father's Day this year are planning to simply purchase food for grilling/cooking, while 24 percent plan to purchase a gift card and 23 percent plan to purchase a product/gadget.

• Millennials (15 percent) and Gen Xers (9 percent) are more likely to purchase tickets to a sporting, music or tasting event than baby boomers (3 percent).

Whether buying food for a cookout, a gift card or a tickets to an event, consumers can get 1.5 percent cash back on all purchases with a straightforward cash back card such asCapital One Quicksilver.

What Fathers Want and Don't Want

• According to dads, gift cards are the Father's Day gift they most prefer (29 percent), followed by food for grilling/cooking (20 percent)a product or gadget (17 percent) and tickets to a sports, music or tasting event (12 percent).

• Fifty-four percent of dads say the worst type of gift they could receive for Father's Day is a useless gadget, while 24 percent say personal care products are the worst.

• Baby boomers and millennials share differing opinions when it comes to gifts.

  • Sixty-eight percent of baby boomers say that useless gadgets are the worst type of gift they could receive, compared to only 25 percent of millennials.

  • Thirty-five percent of millennials say that personal care products are the worst type of gift they could receive, compared to only 18 percent of baby boomers.

With gift cards being the Father's Day gift dads prefer most, consumers can help dad stay organized with theCapital One Wallet, which digitizes and stores gift cards in one place.

How Consumers Plan to Celebrate

• Forty-seven percent of Americans who plan to celebrate Father's Day this year plan to do so at home, while 28 percent plan to dine at a restaurant with family.

  • Millennials are more likely to do so by dining at a restaurant (35 percent) than baby boomers (22 percent).

• Thirty-nine percent of Americans who plan to celebrate Father's Day this year say the person they're celebrating would prefer an experience (e.g., tickets to an event or a weekend getaway) to a physical gift (e.g., a tie, grilling tools, etc.) this year.

  • In contrast with baby boomers (28 percent), this sentiment is more common among millennials (48 percent) and Gen Xers (41 percent).

TheCapital One Premier Dining Rewardscard offers an enhanced earn rate to both consumers dining out and those grilling at home, with 3 percent cash back at restaurants, 2 percent cash back at grocery stores, and 1 percent back on everything else.

Father's Day experiences that are most appealing according to dads

• Baby boomer dads (22 percent) are more likely to prefer a last-minute getaway than millennial dads or Gen X dads.

• Millennial dads (30 percent) are more likely to prefer attending a baseball game or other sporting event than baby boomer dads.

• Dads with children in their households are more likely to prefer to attend a baseball game or other sporting event (21 percent) or have someone do their chores like mowing the lawn (14 percent) than those without children in their households.

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Survey Methodology The Capital One Father's Day surveywas administered online by ORC International. The survey was conducted among a sample of 1,011 adults comprising 502 men and 509 women 18 years of age and older. Respondents for this survey were selected from among those who have volunteered to participate in online surveys and polls. The survey was live between May 30, 2017 and June 1, 2017.