Carrefour : Tackling food waste also means giving all products a chance

Selling products with visual defects but that are just as good and safe as their equivalents at a lower price is what the 'Tous AntiGaspi' (Everybody Anti-Waste) range in France is all about:

Brand products are sold at prices that are 30 to 40% lower than their initial selling price and one cent per product sold goes to food aid associations.

The products must fulfil the following criteria:
- Be a real solution to a wastage problem
- Be just as good and safe as their equivalent
- Be sold at a lower price
- Be sold as locally as possible

'Tous AntiGaspi' was developed in partnership with the 'Gueules Cassées' collective and supports suppliers in the enhancement of products with minor flaws in appearance. Cereals, fresh products, etc. the range on offer is available on all the shelves.
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Spotlight on Camembert:

Since its launch just a year ago, over 100,000 'Tous AntiGaspi' Camemberts produced by cheese-maker Gillot have been sold! Raw milk Normandy Camemberts that do not fulfil PDO (Protected Designation of Origin) sale criteria (weight greater or less than 250g, different diameter, etc.).

Notably, the approach won a French Federation of Enterprises and Entrepreneurs Award (Grés D'Or de la Fédération des Entreprises et des Entrepreneurs de France) in the 'Jury's favourite' category.