Member access

4-Traders Homepage  >  Shares  >  Nyse  >  Crown Holdings, Inc.    CCK   US2283681060

Delayed Quote. Delayed Nyse - 05/22 04:04:33 pm
55.94 USD   -0.71%
04/28 CROWN : Announces Pricing of Senior Notes
04/28 Can maker Rexam expects lower full-year costs
04/24 CROWN : Reports First Quarter 2015 Results
News SummaryMost relevantAll newsSector news 

Crown Holdings, Inc. : Using Color, Shape And Texture To Distinguish Brands In Competitive Retail Landscape

12/02/2011 | 07:05pm US/Eastern

Philadelphia, PA- August 11, 2011.With the retail environment growing in diversity and complexity, packaging is playing a larger role in differentiating brands at the point of purchase. Whether brands are seeking creative uses of color or innovative shapes and textures, CROWN Speciality Packaging, a business unit of Crown Holdings, Inc. (NYSE: CCK) (Crown) (), is a full service partner for innovative packaging concepts that enhance functionality and visual appeal.

Independent research studies consistently show that one of the most effective ways to break the landscape of store shelves is through shape. Crown offers an extensive range of metal tins in standard shapes and sizes, helping brands maximize cost and time efficiencies. Brands can also work with Crown to bring fully customized designs to market. A variety of decorative and printing enhancements, such as embossing, de-bossing, metal perforation and holographic, pearlescent and sparkle finishes, can also be incorporated into the design to enhance the tactile and visual properties of the package.

In addition to conveying a premium look and feel on the retail shelf, using metal as the primary package offers brand owners several sustainability advantages. Metal is 100% recyclable and infinitely recyclable, meaning metal can be recycled again and again and again without molecular degradation or loss of structural integrity. In addition, metal containers are frequently reused for general storage once the product itself has been consumed. In addition to enhancing the sustainability profile of metal, this attribute ensures that brand messaging stays front and center for an extended period.

"Crown works closely with its customers to design packaging that combines the functionality, aesthetics and economies of scale to be successful in a competitive marketplace," says Sheila Heath, Marketing Manager, CROWN Speciality Packaging USA. "We also back that up with comprehensive support at every step in the production process to speed time to market and ultimately, build brand loyalty with consumers."

CROWN Speciality Packaging serves customers in several different market segments including confectionery, biscuits, wine/spirits, games/toys, cosmetics, perfume, industrial goods and electronics.

About Crown Holdings, Inc.

Crown Holdings, Inc., through its subsidiaries, is a leading supplier of packaging products to consumer marketing companies around the world. World headquarters are located in Philadelphia, PA. For more information, visit .

For more information, contact:

In the United States: Sheila Heath, Director of Marketing; Tel: +1 (740) 681 6577; Email:

In Europe: Veronique Curulla, European Marketing Manager; Tel: +33 1 49 18 40 28; Email:

For editorial inquiries: Michael F. Dunleavy, Vice President of Corporate Affairs and Public Relations; Tel: (215) 698-5051; Email:

React to this article
Latest news on CROWN HOLDINGS, INC.
05/06 CROWN : Management's Discussion and Analysis of Financial Condition and Results ..
05/01 CROWN : Prices Senior Notes
04/30 CROWN : Creation of a Direct Financial Obligation or an Obligation under an Off-..
04/28 CROWN : Announces Pricing of Senior Notes
04/28 Can maker Rexam expects lower full-year costs
04/27 CROWN : Submission of Matters to a Vote of Security Holders (form 8-K)
04/27 CROWN : Regulation FD Disclosure, Financial Statements and Exhibits (form 8-K)
04/24 CROWN : Reports First Quarter 2015 Results
04/22 CROWN : Posts 1st Quarter 2015 Results
04/16 CROWN : CCK) is Trading Lower on Unusual Volume for April 16
Duration : Period :
Crown Holdings, Inc. Technical Analysis Chart | CCK | US2283681060 | 4-Traders
Income Statement Evolution
More Financials