Press Release

Acquisition of 70% of the Marketing Group "APP"

Aix-en-Provence, 06th of March, 2014

CUSTOM SOLUTIONS (ISIN: FR0010889386 - Ticker: ALSOL), French key player in Operational Marketing Solutions in Europe, announces today the acquisition of a majority stake in the capital of "APP", the marketing companies Group, situated in Issy les Moulineaux (FR - 92).

70 % CAPITAL ACQUISITION OF THE COMPANY APP


Custom Solutions announces the acquisition of a 70% stake in the company APP, a company holding the marketing operating companies Flexibreaks, Start and GSP alongside two of the three founders and historic leaders. APP is specialized in the design and management of "packaged" marketing promotional offers. APP also provides value-added marketing operations including recreational offers (nights' accommodation, activities, plane tickets, admission to theme parks ...). This know-how is based on a network of partners, and enables announcers to implement rewarding and innovative marketing campaigns for their consumers.

STRENGTHENING OUR OFFER IN THE OPERATIONAL MARKETING

With this significant acquisition, the Group confirms its development strategy in operational marketing in France. The APP recognized packaged promotional marketing offers expertise will enable the Group to strengthen its offer in this product segment among its traditional customers. This acquisition will also allow Custom Solutions to consolidate its presence in food brands and advice marketing agencies, preferred customers of the APP Company.

SYNERGY AND PARTNERSHIP

Both companies will establish a strategic steering committee to develop business and marketing synergies and accelerate their respective growth. Synergies of promotional offers management are also expected.

PERSPECTIVES

APP wishes to rely on the power of the Group to accelerate its development, including by non-food customers. The company will also study the development of its international offer relying on the Custom Solutions Group network - now being deployed in Spain, Netherlands, Nordics, Italy, UK, and Germany.

www.customsolutions.fr/en

CUSTOM SOLUTIONS - capital of € 4 863 050 - RCS (SIRET): Aix en Provence 500 517 776 (00042) - VAT FR 33 500 517 776- APE 7311 Z

ZI Rousset, 135 Avenue Victoire, 13790 Rousset (France)- Phone: +33 (0)4 86 91 42 00 - Fax: +33 (0)4 86 91 42 30 - e-mail: contact@customsolutions.fr

Press Release

Cedric Reny, CEO of CUSTOM SOLUTIONS comments: "I am delighted with this acquisition. It significantly strengthens the position of Custom Solutions on operational marketing market in France. In addition, it comes with a new association with the two APP historic leaders who have demonstrated their know-how in the production of innovative high-value marketing campaigns for 20 years. No doubt that this association will strengthen the creativity of the group. The presence of the APP companies by food brands and announcer agencies will allow us to better deploy our offer on these targets. Finally, synergies will allow creating added-value and contributing to the Group's results for the years to come. This acquisition is a major step in the deployment of our RIO 2016 strategy. " Jean Marc Piette, Founder and Leader of APP and associate, adds: "We were impressed by the project and the organization of the Custom Solutions Group, oriented around the customer. We are convinced that the success of the customer experience is a key in the marketed products sales and the consumer satisfaction. The perspective to engage the commercial power and the reputation of Custom Solutions - as well as the vision of its leader - to serve our products has convinced us to embark on this new challenge. With this rapprochement and our complementarity, we will all gain efficiency and innovation, which are part of our DNA. We are very excited about this merger of interests, and this new energy makes us confident in this growth target. "

IN THE NEXT PRESS RELEASE Sales Turnover - First Half, 2014

On the 19th of May, 2014

(After the market close)

About CUSTOM SOLUTIONS


Founded in 1997, Custom Solutions is a major player in Operational Marketing Solutions.
The company supports its customers in developing their sales, acquisition and retention of their consumers and motivating their sales networks in designing and deploying innovative and effective marketing offers from the most classic to the most personalized, throughout France and Europe.
Thanks to its global offer, its capacity of recognized innovation and in its 14 years of expertise, Custom Solutions built himself a robust fame with 400 prestigious customers, among which Danone,
Nestlé, Ferrero, Procter and Gamble, Sony, LG, Warner Bros, Orange, Free, Renault or Total.
www.customsolutions.fr/en

CUSTOM SOLUTIONS - capital of € 4 863 050 - RCS (SIRET): Aix en Provence 500 517 776 (00042) - VAT FR 33 500 517 776- APE 7311 Z

ZI Rousset, 135 Avenue Victoire, 13790 Rousset (France)- Phone: +33 (0)4 86 91 42 00 - Fax: +33 (0)4 86 91 42 30 - e-mail: contact@customsolutions.fr

Press Release

The Company announced in 2013 its strategic plan to 3 years, RIO 2016 whose goal is to make Custom Solutions a major European player in operational marketing. The project is structured around three axes:
- External acquisitions
- Innovation in new products in the marketing and the digital fields
- The international development
Over the last 5 years, Custom Solutions multiplied by 2 its sales turnover to reach € 18m for the year

ended September 30, 2013.

About APP

APP (under the brands Flexistart, SGP, Flexibreaks ) develops, commercialize and manages packaged and "turnkey" promotional marketing solutions , integrated upstream to downstream , mostly on- pack and relayed through different communication channels off- or on-line, for the general public. These offers are distributed either by agencies or directly by announcers. Its packaged solutions aim to combine budgetary control , ROI and customer satisfaction : "Buy One , Get One" ( BOGO ) , secured deferred refunds ( Refund offers, Discount Vouchers ) and Leisure Offers ( PRIME)... are the main products .
For almost 20 years, APP has acquired the confidence of about thirty clients through the expertise of a team composed by fifteen co-workers in Issy-les-Moulineaux , France.
The group achieved in 2012 a consolidated turnover of K€ 3 845, a profit of K€ 616, a current result of K€ 635 and finally a net profit of K€ 435.
The 2013 turnover will be close to € 4M.

Listed on Euronext's Alternext Paris

ISIN : FR0010889386 - Mnemonic : ALSOL

CUSTOM SOLUTIONS

Cédric Reny

CEO

David Lebec

Administrative and Financial Director Phone : +33 (0)4 86 91 41 43 investisseurs@customsolutions.fr

GILBERT DUPONT Jérôme Guyot Listing Sponsor

Tél. : +33 (0)1 40 22 45 87 jerome.guyot@gilbertdupont.fr

www.customsolutions.fr/en

CUSTOM SOLUTIONS - capital of € 4 863 050 - RCS (SIRET): Aix en Provence 500 517 776 (00042) - VAT FR 33 500 517 776- APE 7311 Z

ZI Rousset, 135 Avenue Victoire, 13790 Rousset (France)- Phone: +33 (0)4 86 91 42 00 - Fax: +33 (0)4 86 91 42 30 - e-mail: contact@customsolutions.fr

distributed by