QWAMPLIFY Press release
Aix-en-Provence, October 6th, 2015
CUSTOM SOLUTIONS (ISIN: FR0010889386 - Ticker: ALSOL) major player in France of marketing & digital solutions announces today a 40 % controlling equity investment in the company 'Incentive Office' (brand name : Highten).
Custom Solutions announces the acquisition of a 40% stake in the company Incentive Office (based in Issy les Moulineaux) mainly by increasing capital. Custom Solutions is thus becoming its first shareholder, alongside Incentive Office's three partners and founding leaders.
Incentive Office, which operates under the trade name 'Highten', specializes in the design and the management of digital marketing offers in the distribution networks. Their unique offer relies on the commitment of the whole distribution chain: it is based on an innovative digital platform allowing advertisers to manage their campaigns by integrating them as real steering lever and business acceleration. Incentive Office, which has a 100% digital subsidiary in Bordeaux 'Numéric Workshop', achieved a € 2.7 million turnover in 2014 and a net income close to 8%.
STRENGTHENING OUR OFFER IN MARKETING AND DIGITAL
With this significant stake acquisition, the Group confirms its acquisition strategy in marketing and digital in France. The recognized expertise of Incentive Office on the market of marketing offers in the distribution networks will enable the Group to strengthen its offering for this segment among its historic customers. This acquisition also strengthens the Group's IT skills with a new digital platform of distribution networks animations and a new IT team.
SYNERGY AND PARTNERSHIP
Both companies will set up a strategic steering committee to develop marketing, commercial and digital synergies, in order to accelerate their respective growth and their Products offer.
www.customsolutions-marketing.com
CUSTOM SOLUTIONS - SA au capital de 4 863 050 € - RCS (SIRET) : Aix en Provence 500 517 776 (00042) - TVA FR 33 500 517 776 - APE 7311 Z
Z.I. Rousset, 135 avenue Victoire, 13790 ROUSSET - Tel : 04 86 91 42 00 - Fax : 04 86 91 42 30 - e-mail : contact@customsolutions.fr
Press release
FUTURE PROSPECTS
Incentive Office wishes to rely on the power of the Group to accelerate its development, particularly of the new platform. The latter, multilingual and duplicable in Europe, should enable the Group to meet its customer major european accounts and establish its leadership in the marketing & digital market in Europe. The Company 'Highten' expects a 2-digit turnover growth in the coming years. The strengthening of its financial resources will allow it to accelerate its digital investment and thus enhance its digital transformation.
'I am delighted with this new acquisition. It significantly strengthens the position of Custom Solutions on the marketing and data market in France. In addition, it is accompanied by a new association with its three historic leaders, Sébastien Donnadieu, Philippe Villetelle and Bertrand Bégouin, who have demonstrated over the last 10 years, their expertise in implementing innovative and value added marketing campaigns on the market of network animation, as well as their digital vision.
We are currently respectively developing important projects of Big Data digital platforms, as the collected data has become a major issue of marketing investment. This association will allow us real IT synergies and is a really important step forward in the deployment of our RIO 2016 strategy. It confirms the acceleration of the Group's digital transformation facing the decline of the traditional historical markets. '
'We were won over by the project and the organization of the Custom Solutions Group, oriented towards the digital and the Big Data. We are convinced that the success of our companies will come from our ability to bring real relevant digital platforms in terms of insights Marketing. We also have the conviction that the cumulated offers of the Custom Solutions Group and Highten will allow us to create a unique value offer on the market: the animation and the management of the client relationship from the distributor to the final consumer. In addition, the power of the group will enable us to grow faster with large accounts, internationally and in the CRM market. Finally, we were seduced by a common vision with Cedric RENY on the future of our market and our business with Custom Solutions. '.
www.customsolutions-marketing.com
CUSTOM SOLUTIONS - SA au capital de 4 863 050 € - RCS (SIRET) : Aix en Provence 500 517 776 (00042) - TVA FR 33 500 517 776 - APE 7311 Z
Z.I. Rousset, 135 avenue Victoire, 13790 ROUSSET - Tel : 04 86 91 42 00 - Fax : 04 86 91 42 30 - e-mail : contact@customsolutions.fr
Press release
NEXT PRESS RELEASE
Annual TU 2015
December 8th, 2015
(After market close)
Custom Solutions is a Numerical Marketing and CRM company, based in Aix-en-Provence, France. Since 1997, the company assists its customers in designing, deploying and analysing promotional campaigns to recruit and retain consumers and motivate their sales teams.
With 18 years of expertise and diverse skills sets, Custom Solutions has acquired a solid reputation among 300 major brands, including Sony, Michelin, Nokia, Total, Kärcher, Butagaz ...
In October 2013, the company introduced a 3-year strategic plan, the 'RIO 2016' Project, which aims to make Custom Solutions a leading player in Operational and Digital Marketing in Europe by 2016.
The project is based on three strategic levers: external growth, marketing and digital innovation and international expansion.
It is with this in mind that Custom Solutions acquired :
In 2014: 70% of the French marketing group 'Securised Guarantee Promotion' (SGP, including the 'Flexistart' trademark),
In 2014: 55% of the Finnish digital promotion agency 'LOJAALI' and its Swedish antenna 'LOYALTIC' in 2014,
In July 2015: 28,25% of the company 'Bilendi', listed on Alternext, specialized in numerical loyalty programs and online panel.
The Group has also sold its Logistics activities in October 2014.
Listed on Euronext's Alternext Paris
ISIN : FR0010889386 - Mnemonic : ALSOL
Eligible to PEA-PME
Labelized « Innovative Company » by BPIFRANCE
www.customsolutions-marketing.com
CUSTOM SOLUTIONS - SA au capital de 4 863 050 € - RCS (SIRET) : Aix en Provence 500 517 776 (00042) - TVA FR 33 500 517 776 - APE 7311 Z
Z.I. Rousset, 135 avenue Victoire, 13790 ROUSSET - Tel : 04 86 91 42 00 - Fax : 04 86 91 42 30 - e-mail : contact@customsolutions.fr
Press release
Highten is a consulting digital marketing agency, specialized in the animation of distribution networks.
For 13 years Highten has demonstrated its ability to engage all actors concerned in a brand: Distributors, Resellers, Professional Customers and internal population. it has designed, managed and run over 350 campaigns for major brands including Air Liquide, Bridgestone, France Parebrise, Hertz, Jacob Delafon, Manitou, Sage, Unilever ...
The Highten offer is segmented into three components: 1- Audit
Involvement Programs
SaaS cross channel marketing platform
The objective of Highten is to continue to develop high value-added services in the marketing consultancy enhancing its 'Cloud Marketing Solutions' approach to position itself in the CRM market.
CONTACTS
CUSTOM SOLUTIONS
Chief Executive Officer
https://fr.linkedin.com/pub/cédric-reny/b7/669/69b
GILBERT DUPONT
Jérôme GuyotListing Sponsor
jerome.guyot@gilbertdupont.fr
Administrative and Financial Director
Phone : +33 (0)4 86 91 43
investisseurs@customsolutions.frhttps://www.linkedin.com/pub/david-lebec/43/809/60ahttps://fr.linkedin.com/pub/cédric-reny/b7/669/69b
www.customsolutions-marketing.com
CUSTOM SOLUTIONS - SA au capital de 4 863 050 € - RCS (SIRET) : Aix en Provence 500 517 776 (00042) - TVA FR 33 500 517 776 - APE 7311 Z
Z.I. Rousset, 135 avenue Victoire, 13790 ROUSSET - Tel : 04 86 91 42 00 - Fax : 04 86 91 42 30 - e-mail : contact@customsolutions.fr
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