DHL announces its official partnership with the world's largest eSports company, ESL, and is expanding its brand presence in the esports market, which is growing exponentially with millions of fans and active players. ESL stages and markets esports leagues and events, including tournaments in the popular esports disciplines Dota 2, Counter-Strike: Global Offensive (CS:GO), StarCraft II and League of Legends. In addition, ESL produces live streams of its esports tournaments and distributes them via all the major digital channels, such as Facebook, YouTube, Twitter and Twitch.

DHL provides core logistics services to ESL and, as a sponsor with creative live stream content, its brand will be featured on various social media channels and via further communications measures throughout the ESL One series tournaments. With this new collaboration, DHL is adding a sport that is not only growing rapidly around the world but that also delivers top entertainment value and enjoys a high level of fan involvement, to a series of partnerships, some of them longstanding, in the areas of sport, culture and lifestyle. The demands placed on the players are immense, and to reach the top of their game they require extreme concentration, speed, tactical skill and teamwork skills. The high-paced nature of the games means that just a fraction of a second can be the difference between victory and defeat. And it is precisely this combination of speed and excitement that keeps so many viewers hooked. As early as March 2018, DHL announced its official partnership with the Formula 1 esports Series, making its debut into the promising esports sector. DHL banner advertising will be visible in the soccer simulation video game FIFA 18 as part of its partnership with FC Bayern Munich.

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Deutsche Post AG published this content on 22 May 2018 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 22 May 2018 08:15:01 UTC