DHX Media : BRANDS APPOINTS GIOCHI PREZIOSI AS TELETUBBIES TOY DISTRIBUTOR FOR ITALY, SPAIN AND PORTUGAL - JULY 21, 2015

Halifax, NS, 21 July 2015 - DHX Brands, the dedicated brand-management and consumer-products arm of DHX Media Ltd. ("DHX" or the "Company") (NASDAQ: DHXM; TSX: DHX.A, DHX.B), has signed an agreement with Italian toy company Giochi Preziosi to distributeTeletubbies toys in Italy, Spain and Portugal.

Rollout of the line, which includes all plush (basic and feature); plastics (play-sets, figures, vehicles); and bath toys from Teletubbies master toy licensee Character Options, is expected to commence in each territory following broadcast. The deal follows the license of the new and classic Teletubbies series to Italian broadcaster Rai for its preschool-skewing channel, Rai YoYo.

Peter Byrne, EVP DHX Brands, said: "We are thrilled to have appointed Giochi Preziosi as our distributor in these territories as they bring a wealth of experience in the pre-school market as well as having a long-standing history with Teletubbies so are perfectly positioned for success."

Dario Berte, C.E.O of the Giochi Preziosi Group, said: "We are very pleased and proud to be working with DHX as the exclusive distributor of toys based upon the phenomenally successful Teletubbies franchise. We are confident that the new character collectibles, vehicles, playsets and role-play toys developed by Character Options will thrill an entirely new generation of preschool-aged boys and girls."

The timeless, unique and much loved Teletubbies are re-imagined for a new generation with 60 brand new episodes for 2015, starring Tinky Winky, Dipsy, Laa-Laa and Po. With rewarding rituals, sound play, and physical comedy, new generation Teletubbies will build upon many familiar and beloved features of the original series, while offering some exciting and surprising new developments too. With the Teletubby landscape replaced and replicated by a beautiful, detailed model that will be enhanced via CGI, there will be freedom to apply large doses of creative imagination to Teletubby stories. The wonderful new world of the Teletubbies will resonate with preschoolers, reflecting child development and learning in a stimulating and contemporaneous manner.

Worldwide phenomenon Teletubbies first launched in March 1997 and became one of the most successful global children's brands of all time. It has reached more than one billion children to date and the original episodes have aired in more than 120 territories in 45 different languages. It was the very first western pre-school property to air on China's CCTV reaching an audience of 300 million children.