The award is a recognition of DishLATINO's successful campaigns to date,
including those featuring actor/ writer/ director/ producer
DishLATINO went on to feature Derbez in a series of spots highlighting
the brand's soccer offering, including the TV ad 'Cancha,'
and the viral 'streaker' digital campaign. Streaker launched with an
April Fool's stunt featuring a 'leaked' cell
phone video of an unidentified fan streaking across the field. After
generating significant buzz, DishLATINO revealed that the streaker was
in fact Derbez
and allowed viewers to choose from three alternate endings. DishLATINO
also created several direct response TV ads, some of which featured
Derbez's legendary character
'We are committed to delivering the best entertainment experience to
Hispanic consumers living in the U.S., and our marketing is designed to
connect with this audience in a way that is both relevant and
entertaining,' said
'The Top Marketer to Hispanic Audiences Award is given to client side
marketers who have substantially contributed to the quality of Hispanic
marketing as a discipline over the last twelve months,' said
DishLATINO developed these campaigns with agency support from
About Portada
Portada, www.portada-online.com, is the leading source of news and analysis on the Latin Marketing and Media space. Portada offers world-class news and intelligence through audited online, print and conference vehicles to highly targeted audiences. Portada's mission is to help professionals in Business and Media understand and reach Hispanic consumers in the U.S. The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
About DishLATINO
DishLATINO is the market-leading suite of English and Spanish language
programming packages in
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DISH
karen.modlin@dish.com
Source: DISH
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