For Immediate Release

27 February 2017

dotdigital Group plc

('dotdigital' or the 'Company')

PDMR Dealing, Exercise of Options and Total Voting Rights

dotdigital Group Plc (AIM:DOTD), the leading provider of intuitive Software as a Service and managed services to digital marketing professionals, announces that that it has today issued 525,000 ordinary shares of 0.5p each ('Ordinary Shares') following an exercise of options by certain employees.

The exercise of options on 27 February 2017 included the exercise by David Aldrich, HR Director, who is considered to be a person discharging managerial responsibilities ('PDMR'), of options over 500,000 Ordinary Shares.

Application has been made to the London Stock Exchange for the 525,000 new Ordinary Shares to be admitted to trading on AIM ('Admission'). It is expected that Admission will become effective on or around 3 March 2017.

Following this allotment, the Company's issued share capital consists of 296,098,485 Ordinary Shares of which a total of 660,000 Ordinary Shares are held in treasury. Therefore, the total number of Ordinary Shares with voting rights in the Company is 295,438,485.

The above figure of 295,438,485 may be used by shareholders as the denominator for the calculations by which they will determine if they are required to notify their interest in, or a change to their interest in, the share capital of the Company under the FCA's Disclosure Guidance and Transparency Rules.

For further enquiries please contact:

dotdigital Group Plc
Milan Patel, CEO & CFO

Tel: 020 8662 2777

Financial PR and Investor Relations
Lisa Baderoon
Lisa.Baderoon@dotmailer.com

Tel: 07721 413 496

N+1 Singer (Nominated Adviser and Joint Broker)
Shaun Dobson, Head of Corporate Finance
Liz Yong, Corporate Finance

Tel: 020 7496 3000

finnCap (Joint Broker)
Stuart Andrews, Corporate Finance

Tel: 020 7220 0500

The notification below, made in accordance with the requirements of the EU Market Abuse Regulation, provides further detail.

Notification and public disclosure of transactions by person discharging managerial responsibilities and persons closely associated with them

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

David Aldrich

2

Reason for the notification

a)

Position/status

PDMR : HR Director

b)

Initial notification /Amendment

Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

dotdigital Group plc

b)

LEI

2138006LZ7HHQ6DWFD42

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Ordinary shares of 0.5 pence each

b)

Nature of the transaction

(i) Exercise of options over Ordinary Shares

c)

Price(s) and volume(s)

Price(s)

Volume(s)

(i) 28.5p

(i) 500,000

d)

Aggregated information

- Aggregated volume

- Price

N/A

e)

Date of the transaction

27 February 2017

f)

Place of the transaction

Outside of trading venue

dotDigital Group plc published this content on 27 February 2017 and is solely responsible for the information contained herein.
Distributed by Public, unedited and unaltered, on 27 February 2017 18:02:07 UTC.

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