LEAD YOUR CREW THROUGH BATTLEFIELDTM HARDLINE: LIVE AND COMPETE FOR A CHANCE TO WIN £10,000 BOUNTY

Get a Piece of the Action in a Competition Based on Criminal Fantasies


Guildford, UK. - February 24, 2015 - Electronic Arts Inc. (NASDAQ: EA) UK today launched Battlefield Hardline™: Live (#BFHardlineLive), a competition giving players the chance to lead their crew in a high adrenaline, high stakes experience that could see them win £10,000. To launch Battlefield Hardline: Live a promotional trailer has been released: http://youtu.be/wNajbMfnNsk

Players wanting to win a place to lead their crew in Battlefield Hardline: Live can enter now at www.battlefield.com/hardline/live . Those that win the opportunity to take part in Battlefield Hardline: Live against other crews will lead their chosen crew in to a murky world where deceit and destruction are all in a day's work. Can crews get in, get the goods, then get out without being caught to pull off the perfect crime?

Theatre company differencEngine will be hosting Battlefield Hardline: Live at a secret Central London location for eight days from Wednesday 18th March 2015 until Wednesday 25th March 2015. It will be a one-hour controlled yet immersive experience with the winning crew leader claiming the £10,000 bounty but then facing a dilemma - keep it all or share with their crew?

Battlefield Hardline: Live draws inspiration from three of Battlefield Hardline's new game modes - Heist, Blood Money and Rescue as well as the multiplayer maps Growhouse, The Block and Derailed.

Dan Sheridan (@EA_ActionMan), UK Social & Community Marketing Manager, said: "We hope our fans in the UK enjoy this real-world competition inspired by Battlefield Hardline. If I had some advice for crews taking part, I'd say focus on playing the objective (PTO), play as a team and define a winning strategy!"

Battlefield Hardline will be available Friday 20th March 2015 in the United Kingdom on Origin™ for PC, PlayStation®4, PlayStation®3 computer entertainment system, Xbox One, the all-in-one games and entertainment system from Microsoft, and Xbox 360® videogame and entertainment system.

For full information and Terms and Conditions for Battlefield Hardline: Live visit http://www.battlefield.com/hardline/live .

Players can pre-order Battlefield Hardline now by visiting http://www.battlefield.com/en_GB/hardline/buy . To join the conversation on Battlefield Hardline, visit www.facebook.com/battlefield or follow us on Twitter® at www.twitter.com/battlefield . Press assets for Battlefield Hardline are available at ea.gamespress.com.

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About Electronic Arts
Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company delivers games, content and online services for Internet-connected consoles, personal computers, mobile phones and tablets. EA has more than 300 million registered players around the world.

In fiscal year 2014, EA posted GAAP net revenue of $3.6 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality blockbuster brands such as The Sims™, Madden NFL, EA SPORTS™ FIFA, Battlefield™, Dragon Age™ and Plants vs. Zombies™. More information about EA is available at www.ea.com/news .

Battlefield Hardline, Battlefield, Frostbite, Origin, EA SPORTS, The Sims, Dragon Age and Plants vs. Zombies, are trademarks of Electronic Arts Inc. and its subsidiaries.  John Madden, NFL and FIFA are the property of their respective owners and used with permission.  PlayStation is a registered trademark of Sony Computer Entertainment, Inc. Facebook is a registered trademark of Facebook, Inc. Twitter is a registered trademark of Twitter, Inc.


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