News release

New platform helps companies enhance their customer decisions

Asiakastieto introduces Experian's newest decisioning platform to help organisations in Finland grow their business with better, more automated customer decisions.

Experian, the global information services company, today announced a partnership with Asiakastieto, the leading credit information services provider in Finland, to provide Experian's next generation customer acquisition software to Asiakastieto's customers. In addition, Experian will use its global expertise to support Asiakastieto in developing advanced credit risk analytics, scorecards and risk strategies to its customers.

The new decisioning platform, combined with advanced analytics and information, is designed to help businesses acquire more profitable customers and deliver bottom-line growth. The new platform works through a more decisive, dynamic and efficient approach to the recruitment and retention of new customers. It has been developed in response to increasingly complex market demands for easier and more automated access to data and sophisticated decision strategies. 

The partnership between Experian and Asiakastieto brings together the market leading credit information services provider in Finland with Experian's most advanced decision management software. The agile and scalable decisioning capability will enable Asiakastieto clients to make the right decisions about which customers to acquire, to match them to the right products and offers, and to deliver efficient customer-facing processes that respond to evolving customer needs.

Charles Butterworth, Managing Director, Experian EMEA, commented: "Our partnership with Asiakastieto brings together two organisations that are committed to delivering truly world class solutions to the Finnish credit risk market.  We have partnered with Asiakastieto because it shares our committed purpose in delivering excellent solutions that enhance the customer experience through better decisions using data, analytics and insight. In today's information-rich society, our work with Asiakastieto delivers a platform where data connectivity is automated, enabling its clients to easily access, refine and maximise the use of customer information in a truly flexible and agile way."

Asiakestieto's CEO, Jukka Ruuska said: "We want to help Finnish companies to automate and enhance their decisioning processes. Business to business e-commerce is still highly manual in Finland and so our partnership with Experian means our customers can gain a real competitive edge with access to more efficient and automated customer acquisition and decision-making services across all channels".

ENDS…


About Experian
Experian is the leading global information services company, providing data and analytical tools to clients around the world. The Group helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2014 was US$4.8 billion. Experian employs approximately 16,000 people in 39 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.
For more information, visit http://www.experianplc.com/http://www.experianplc.com http://www.experianplc.com/.

About Suomen Asiakastieto Oy
Suomen Asiakastieto Oy is the leading company providing corporate, risk management, and sales and marketing information services in Finland. Asiakastieto helps Finnish consumers to check their credit report and credit score, and protect against identity theft.
For more information, visit http://www.asiakastieto.fi/http://www.asiakastieto.fi http://www.asiakastieto.fi/

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