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4-Traders Homepage  >  Equities  >  Nyse  >  General Motors Company    GM

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General Motors : Cadillac disavows casting call for 'neo-Nazi' character in brand ad

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12/11/2016 | 12:36pm CET

The notice also called for "real current or retired military people," as well as "real Olympian runner/cyclist" and "real taxi driver."

DETROIT - General Motors Co's Cadillac brand on Saturday disavowed a casting notice that called for an "alt-right (neo nazi)" role in a Cadillac commercial amid a storm of outrage on social media.

The casting notice, circulated on Twitter and Facebook, said an agency was looking for "any and all real alt-right thinkers/believers" and indicated the call was for a Cadillac advertisement to be filmed later this month.

The alt-right is a loose grouping characterized by a rejection of mainstream politics that includes neo-Nazis, white supremacists and anti-Semites. The alt-right came to the fore during the US presidential election.

Cadillac officials said on Saturday the brand "did not authorize or approve a casting notice for an 'alt-right (neo-nazi)' role in a commercial. We unequivocally condemn the notice and are seeking immediate answers from our creative agency, production company and any casting companies involved."

So @cadillac, you only want REAL racists in your commercial? Wtf. pic.twitter.com/hjwFkOpu1o

Samantha Tan (@Samantha_Tan) December 10, 2016

The Cast Station, a casting service, on Saturday afternoon posted on its Facebook page that a casting notice "for an "alt-right" role in a Cadillac commercial was issued by mistake on Friday, Dec 9th. The notice was drafted by an employee, who was immediately terminated for her actions. Additionally an outside third party further altered the breakdown without our knowledge and posted it on social media. Cadillac unequivocally did not authorize this notice or anything like it, and we apologize to Cadillac for the ex-employee's actions."

The notice also called for "real current or retired military people," as well as "real Olympian runner/cyclist" and "real taxi driver."

Another version of the casting call posted on social media described the planned "Cadillac - Real People" commercial as a "beautifully artistic spot that is captureing (sic) all walks of life in America. Standing together as a union. This is not meant to be offensive in any way. Just a representation of all sides."

(c) All rights reserved The Jerusalem Post 1995 - 2016 Provided by SyndiGate Media Inc. (Syndigate.info)., source Middle East & North African Newspapers

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Financials ($)
Sales 2016 163 090 M
EBIT 2016 11 553 M
Net income 2016 9 463 M
Finance 2016 8 048 M
Yield 2016 3,97%
P/E ratio 2016 6,40
P/E ratio 2017 6,76
EV / Sales 2016 0,30x
EV / Sales 2017 0,31x
Capitalization 57 407 M
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Mean consensus OUTPERFORM
Number of Analysts 22
Average target price 36,1 $
Spread / Average Target -4,1%
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Mary Teresa Barra Chairman & Chief Executive Officer
Daniel Ammann President
Charles K. Stevens Chief Financial Officer & Executive Vice President
Randall D. Mott Chief Information Officer & Senior Vice President
Kathryn V. Marinello Independent Director
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