RIACHUELO OPENS ITS 228th STORE

São Paulo, August 05, 2014 - Guararapes Confecções - Lojas Riachuelo [BM&FBOVESPA: GUAR3 (ON); GUAR4 (PN)], announces the opening of Riachuelo's 228th store.

Located in Barretos, state of São Paulo, the new store has a sales area of 1,458m² and expands the

Company's presence in the Southeast region to 114 units.

Sales Area

New Stores 2014 Opening (m²)

1 - Serra/ES - Shopping Monts errat

February 19

1,234

2 - Betim /MG - Monte Carm o Shopping

April 10

2,150

3 - Belém /PA - Shopping Pátio Belém

April 23

1,358

4 - Cabo de Santo Agos tinho/PE - Shopping Cos ta Dourada

April 24

1,756

5 - São Jos é do Rio Preto/SP - Shopping Iguatem i

April 26

1,133

6 - Rio de Janeiro/RJ - Am éricas Shopping

April 29

1,740

7 - Piracicaba/SP - Shopping Piracicaba

April 29

2,194

For further information visit our website at http://www.riachuelo.com.br/ir

Guararapes Confecções - Lojas Riachuelo Flávio Rocha

CEO

Tulio Queiroz CFO tulioj@riachuelo.com.br Marcelo Oscar Investor Relations marcelo@riachuelo.com.br

About Guararapes-Riachuelo:

Guararapes is the largest fashion group in Brazil and the parent company of the retail chain Lojas Riachuelo, one of the country',s largest clothing department store chain with 228 stores nationwide. Since it began operations, the Group has striven to supply high-quality products at affordable prices, always seeking to satisfy its customers and add value for its shareholders. One of its main differentials is the integration of its manufacturing and retail arms, a model that has proved successful worldwide, enabling Guararapes-Riachuelo to respond rapidly to changing trends in the market and the fashion world.

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