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H & M Hennes & Mauritz AB : H&M to launch shop online in the U.S. on August 1st

08/01/2013 | 09:21am US/Eastern
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H&M, Hennes & Mauritz, one of the world's largest retailers known for offering high fashion and quality basics at affordable prices, is proud to announce the launch of its highly anticipated Shop Online store. Launching on August 1st 2013, H&M Shop Online in the U.S. will have something for everyone.

H&M's Shop Online will offer the same collections as in-store, giving customers access to a wide range of clothing and accessories including ladies, men's, teens, plus-size and the complete children's line. There will also be additional sizes and exclusive "online-only" items available all year-round.

H&M's Shop Online launch will also debut H&M Home, available exclusively online. The much anticipated Home collection brings H&M's sense of fashion and fun to interiors with a seasonal selection of products for every room in your home. Towels, bed linens, curtains, and other home textiles and accessories in trendy colors and prints will be available for purchase online. With the arrival of H&M Home in the U.S., customers will now have access to fashionable home decor at the best price.

"We are thrilled to launch online shopping in the U.S.," says Daniel Kulle, U.S. President for H&M. "This significant milestone fully rounds out H&M's multichannel offering. Along with close to 300 stores, our U.S. customers will now have twenty four hour access to the best of our fashion and home collections via their computers, smartphones, and tablets from anywhere in the U.S."

To mark the arrival of shop online, H&M will partner with top bloggers across the nation, one representing each state through a user-generated contest titled, "50 States of Fashion". This nationwide contest will serve as a creative call to action for all fashion loving H&M fans. The bloggers will ask their readers to tag their personally curated looks from their hm.compurchase on Instagram, enlisting themselves into the search for America's top H&M look.

To further highlight the arrival of e-commerce, H&M U.S. will offer exclusive online pre-shopping of its Paris Show Collection. Presented first on the runway during Paris Fashion Week, this collection will debut globally in approximately 200 stores and online September 5th. U.S. customers will have the opportunity to be the first in the world to shop the collection by visiting hm.com on August 22nd.

In celebration of Shop Online, H&M will open a pop-up shop on August 22nd in the heart of New York City's Meatpacking District to give customers a glimpse into the world of H&M e-commerce. The pop-up shop will feature the Paris Show Collection, a Try-On Lab, and a virtual check-out system where customers can make purchases via iPads.

Online shopping at hm.com completes the H&M experience. Customers can see the latest collections, find inspiration from "H&M Life," sign up for the Friends and Family newsletters for exclusive previews and offers, and interact with both H&M and fellow customers on social media. Everything shoppers love about H&M will now be accessible with the click of a button in every city across the U.S.

For more information and all the latest from H&M, please visit hm.com.

Contacts:

Marybeth Schmitt
Email: Marybeth.Schmitt@hm.com
Telephone: (212) 564-9922

Nicole Christie
Email: Nicole.Christie@hm.com
Telephone:(212) 495-7384

H & M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is quoted on NASDAQ OMX Stockholm. The company's business concept is to offer fashion and quality at the best price. In addition to H&M, the group includes the brands & Other Stories, Cheap Monday, COS, Monki and Weekday as well as H&M Home. The H&M Group has around 2,900 stores in 49 markets including franchise markets. In 2012, sales including VAT were SEK 140,948 million and the number of employees is more than 104,000. For further information, visit hm.com

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