The 2016 Rio Olympic Games comes nearly to an end. Winning a medal has not been a top priority to Chinese athletes. They've focused more on enjoying Olympic and the competition itself. The series of posters Hisense launched is more about sentiment, delivering optimistic and up spirit to gymnastics team. It reflects the essence of Hisense brand and gymnastics value.

As the official partner of Chinese Gymnastics Team, Hisense impressed all with a TVC which has been praised as the best Chinese Gymnastics Team ad ever. The TVC focuses on the common spirit of Chinese Gymnastics Team and Hisense, striving for better.

In domestic, Hisense has launched a lucky draw on blog platform that one ULED TV would be given for free if Chinese athletes get one gold medal. Fans are thrilled and the marketing campaign was commented as the most 'sincere' one.

The creative design and new ideas of Hisense posters refreshed competitive sports. The athletes' performance is more important than results. Hisense would walk along with you ever.

Hisense Kelon Electrical Holdings Co. Ltd. published this content on 19 August 2016 and is solely responsible for the information contained herein.
Distributed by Public, unedited and unaltered, on 19 August 2016 00:55:09 UTC.

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