Edital Convocação - AGE JULHO (00439995.DOC;1) HYPERMARCAS S.A.

A Publicly-Held Corporation

CNPJ/MF No. 02.932.074/0001-91
NIRE 35.300.353.251

NOTICE TO SHAREHOLDERS

HYPERMARCAS S.A. ("Hypermarcas" or "Company"), in compliance with the provisions of Article 133 of Law No. 6,404, as of December 15, 1976, as amended and currently in force, of Articles 9, 10 and 12 of CVM Rule No. 481/2009, as amended and currently in force, and of Article 25 of CVM Rule No. 480/2009, as amended and currently in force, hereby informs Messrs. Shareholders that the documents and information pertaining to the matters included in the agenda of the Company's Shareholders' Ordinary Meeting to be held on March 13, 2015, at 11:00 a.m., are at the disposal of the Shareholders at the registered offices of the Company, as well as in the websites of the Brazilian Securities and Exchange Commission (Comissão de Valores Mobiliários) ("CVM") (www.cvm.gov.br), of BM&F Bovespa S.A. - Bolsa de Valores, Mercadoria e Futuros (www.bmfbovespa.com.br) and of the Company (www.hypermarcas.com.br/ri), as from the date hereof and pursuant to the applicable legal provisions in force.
We also inform that publication of the Managerial Report, the Financial Statements and respective Explanatory Notes together with the Opinion of KPMG Auditores Independentes and other necessary information and documents will be made in the newspaper "Valor Econômico", in the São Paulo and Rio de Janeiro issues, on February
09, 2015, and in the Official Gazette of the State of São Paulo, on February 10, 2015, and the first publication of the Call Notice of the Shareholders' Ordinary Meeting will be made in the Official Gazette of the State of São Paulo and in the newspaper "Valor Econômico", in the São Paulo and Rio de Janeiro issues, on February 10, 2015, pursuant to the applicable legal provisions.
São Paulo, February 06, 2015

HYPERMARCAS S.A. Breno Toledo Pires de Oliveira Investors Relations Officer
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