The fashion brand's full product range now also available at zara.tmall.com.

Zara has launched its official online store on Tmall.com, China's largest brands and retail platform. This marks an exciting development for Zara's online business in China. Zara.tmall.com will offer online shoppers in China the same full range of products for women, men and kids as that found on www.zara.cn and in Zara's stores across China.

Zara's official Tmall.com store in mainland China puts the brand's products within easy reach of the online platform's tens of millions of customers. The launch follows on from the successful opening in September 2012 of Zara's own ecommerce site www.zara.cn, which will continue to operate as normal.

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