JET AIRWAYS (INDIA) LIMITED 
By Jet Airways Konnect and JetLite to be rebranded as JetKonnect, effective March 25
March 19, 2012
MUMBAI: As part of a strategic rebranding exercise, Jet
Airways, India's premier international airline, will
consolidate its low fare service products under the
JetKonnect brand to simplify the group's service
proposition and enhance brand recall. Thus, effective
March 25, the erstwhile JetLite and Jet Airways Konnect
services will operate under the JetKonnect brand,
enabling guests to avail of a single superior in-flight
product in the full service (Jet Airways) and low-fare
(JetKonnect) categories.
Jet Airways (India) Limited and JetLite (India) Limited,
will continue as distinct business entities operating
under their own airline operating permits.
In an attempt to achieve brand consistency, JetKonnect
will be the dedicated low fare service with a mixed fleet
of Boeings and ATR aircraft to operate on metro, tier II
and III routes.
The aircraft will be duly painted in JetKonnect colours
over time. JetKonnect will offer Premiere services on
certain routes where guests may enjoy service identical
to that enjoyed by Premiere guests on Jet Airways. This
will be further expanded in a phased manner. The cockpit
and cabin crew will don the same uniform as their
counterparts from Jet Airways. Some JetKonnect flights
will operate under the S2 code, while others will have
flight numbers prefixed by the 9W code. 9W and S2 will
also continue their existing Codeshare agreement enabling
guests to enjoy seamless connectivity between India and
the world.
A gradual rebranding of the JetKonnect brand would be
manifest on letterheads, the JetKonnect website, boarding
passes, tickets, stationery. Signages at all check-in and
ticketing counters will have dual branding reflecting the
existing Jet Airways and the new JetKonnect logos.
Difference in fares between the premier Jet Airways and
JetKonnect will also be reflected on the website and all
visible communication avenues. Economy guests onboard
JetKonnect flights will continue to be offered a range of
refreshments from Jet Cafe, JetKonnect's buy-on-board
meal service.
Effective March 26, 2012 guests to jetlite.com would be
automatically redirected to the new, re-branded
jetkonnect.com
Commenting on the rebranding exercise, Sudheer Raghavan,
Chief Commercial Officer, Jet Airways, said, "At Jet
Airways, we see our brands as a set of differentiating
propositions that help us connect with our guests. The
Jet Airways Group has always been proactive in responding
to our guests requirements and have demonstrated a
flexible approach in devising products and services to
meet customer needs. Given that our low-fare,
high-quality all-economy product, Jet Airways Konnect has
proved to be a successful model since its introduction in
May 2009, we thought it best to consolidate our product
in the low-fare segment with a single brand - JetKonnect,
for enhanced brand recall.
The decision was made to streamline our product portfolio
and offer our guests a single superior in-flight product
in the full service and low fare categories respectively,
drawing synergies from the Jet Airways mother brand. The
launch of brand JetKonnect is the culmination of a well
coordinated effort.We are confident that this initiative
will be well accepted by all our guests. The Jet Airways
Group is continually looking at opportunities to
optimally deploy and cross-utilise common resources of
Jet Airways and JetLite wherever possible and this
rebranding exercise will help further in synergising the
airlines' collective operations."
Ticket sale for JetKonnect flights under the 9W code
(2000 series eg 9W 2120) and S2 code (4000 series) will
commence from March 20,, 2012, with travel validity from
March 25, 2012 onwards. The availability 'tag line' would
read 'Operated by JetKonnect' and the flight series would
now be as follows: S2 (4 digit flight number / 4000
series) e. g. S2 4123 (OPERATED BY JetKonnect).
The total number of flights by the Jet Airways group,
which currently operates around 600 flights daily with a
fleet of 120 aircraft, will remain unchanged.
About Jet Airways
Jet Airways currently operates a fleet of 101 aircraft,
which includes 10 Boeing 777-300 ER aircraft, 12 Airbus
A330-200 aircraft, 59 next generation Boeing
737-700/800/900 aircraft and 20 modern ATR 72-500
turboprop aircraft. With an average fleet age of 5.89
years, the airline has one of the youngest aircraft
fleets in the world. Flights to 76 destinations span the
length and breadth of India and beyond, including Abu
Dhabi, Bahrain, Bangkok, Brussels, Colombo, Dammam,
Dhaka, Doha, Dubai, Hong Kong, Jeddah, Johannesburg,
Kathmandu, Kuala Lumpur, Kuwait, London(Heathrow), Milan,
Muscat, New York (both JFK and Newark), Riyadh, Sharjah,
Singapore and Toronto.
About Jet Airways Konnect
Jet Airways' Konnect service operates on key domestic
routes, and is designed to meet the needs of the low-fare
segment with value-for-money fares. Jet Airways Konnect
links seven major metros - Mumbai, Delhi, Chennai,
Bengaluru, Hyderabad, Ahmedabad and Kolkata - with
several destinations across India, operating
approximately 290 flights daily.
About JetLite
JetLite is a subsidiary of Jet Airways India Ltd. and was
acquired by Jet Airways in April 2007. Positioned as an
all-economy, no-frills airline, JetLite operates a fleet
of 19 Boeing 737 series aircrafts. The airline flies to
31 domestic destinations and 1 international destination
(Kathmandu), operating 123 flights a day, on average.
Jet Airways, Jet Airways Konnect and JetLite have a
combined fleet strength of 120 aircraft and operate over
620 flights daily.
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| This press release was issued by Jet Airways (India) Limited and was initially posted at http://www.jetairways.com/EN/IN/PressReleases/Jetlite_Rebranding.aspx . It was distributed, unedited and unaltered, by noodls on 2012-03-20 01:01:33 AM. The issuer is solely responsible for the accuracy of the information contained therein. |
