JET AIRWAYS (INDIA) LIMITED 
By March 20, 2012
MUMBAI: In an endeavor to offer its members an enhanced
lifestyle experience, Jet Airways' JetPrivilege,
India's largest frequent flyer programme, has entered
into a partnership with Barista Lavazza. With this,
JetPrivilege members may now earn JPMiles at any of the
Barista Lavazza Cafés across India on the entire network
of Jet Airways.
Effective March 19, 2012, JetPrivilege members will be
able to earn 5 JPMiles on every INR 100 spent (exclusive
of taxes) at any of the Barista Lavazza Cafés across
India.
Barista was established in February 2000 to recreate the
ambience and experience of the typical Italian
neighborhood Espresso Bars in India. Barista Lavazza aims
to provide a comfortable place for people to relax and
unwind over a cup of coffee. Barista Lavazza has also
been voted 'Superbrand' for three years in
succession. In 2007, Lavazza acquired Barista Coffee
Company limited and following a brand integration
process, all Barista Espresso and Barista Crème outlets
across India were christened as Barista Lavazza and
Barista Crème Lavazza respectively. LAVAZZA is synonymous
with coffee internationally. It is the true hallmark of
Italian coffee and has been responsible for spreading the
aroma of espresso coffee around the world for over a
century. The popularity of the unique taste of its
products comes from the strength of the experience, the
use of the finest raw materials and advanced
technological resources.
Commenting on the partnership, Mr. Sudheer Raghavan,
Chief Commercial Officer, Jet Airways, said, "Guest
delight is at the core of Jet Airways' strategy to
offer better value creation for its JetPrivilege members.
Opportunities to engage with premium brands are of huge
value to us; it means we can go above and beyond guest
expectations providing them with a number of value-added
services. Given Jet Airways' extensive route network
and the high propensity of its guests to travel, it is a
natural partner for a brand like Barista Lavazza. This is
an effort to create an exceptional experience and will
result in creating a strong relationship based on trust
and reliability with JetPrivilege members."
According to Mr. R Shivashankar, Director, South Asia for
Lavazza, "The Lavazza products have a strong
international equity and presence in the espresso coffee
capsule systems segment, directed towards the commercial
and retail consumers through hugely globally successful
products such as Lavazza BLUE and A Modo Mio. At present,
Barista Lavazza has over 160 cafes in India. Besides, it
also has cafes in Sri Lanka, Bangladesh, Oman and the
UAE".
Mr. Nilanjan Bhattacharya, COO, India at Barista Lavazza
added, "Barista Lavazza is a pioneer in providing
experiential café experience to consumers in India. This
association with Jet Airways is yet another step towards
providing greater value add to not just our patrons, but
will also help us reach out to the wide base of
JetPrivilege members. Partnering with Jet Airways is part
of the larger strategy that Barista Lavazza wishes to
follow with an aim to ensuring customer
delight."
About Jet Airways
Jet Airways currently operates a fleet of 101 aircraft,
which includes 10 Boeing 777-300 ER aircraft, 12 Airbus
A330-200 aircraft, 59 next generation Boeing
737-700/800/900 aircraft and 20 modern ATR 72-500
turboprop aircraft. With an average fleet age of 5.89
years, the airline has one of the youngest aircraft
fleets in the world. Flights to 76 destinations span the
length and breadth of India and beyond, including Abu
Dhabi, Bahrain, Bangkok, Brussels, Colombo, Dammam,
Dhaka, Doha, Dubai, Hong Kong, Jeddah, Johannesburg,
Kathmandu, Kuala Lumpur, Kuwait, London(Heathrow), Milan,
Muscat, New York (both JFK and Newark), Riyadh, Sharjah,
Singapore and Toronto.
About Jet Airways Konnect
Jet Airways' Konnect service operates on key domestic
routes, and is designed to meet the needs of the low-fare
segment with value-for-money fares. Jet Airways Konnect
links seven major metros - Mumbai, Delhi, Chennai,
Bengaluru, Hyderabad, Ahmedabad and Kolkata - with
several destinations across India, operating
approximately 290 flights daily.
About JetLite
JetLite is a subsidiary of Jet Airways India Ltd. and was
acquired by Jet Airways in April 2007. Positioned as an
all-economy, no-frills airline, JetLite operates a fleet
of 19 Boeing 737 series aircrafts. The airline flies to
31 domestic destinations and 1 international destination
(Kathmandu), operating 123 flights a day, on average.
Jet Airways, Jet Airways Konnect and JetLite have a
combined fleet strength of 120 aircraft and operate over
620 flights daily.
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| This press release was issued by Jet Airways (India) Limited and was initially posted at http://www.jetairways.com/EN/IN/PressReleases/BaristaLavazza.aspx . It was distributed, unedited and unaltered, by noodls on 2012-03-20 11:25:50 AM. The issuer is solely responsible for the accuracy of the information contained therein. |
