Kao : Pink Ribbon Campaign Raises Awareness of Early Detection of Breast Cancer

2017/09/04

The Kao Group Pink Ribbon Campaign 2017 will run for two months from October 1 to November 30, 2017 to raise awareness of the importance of early detection of breast cancer. The Group-wide Campaign is supported by Kao Corporation, Kao Customer Marketing Co., Ltd., Kanebo Cosmetics Inc., Kanebo Cosmetics Sales Inc. and overseas subsidiaries. The campaign period includes October, the official international Pink Ribbon Month.

If detected in the early stages, breast cancer has a high recovery rate. However, the ratio of Japanese women receiving breast cancer examinations is lower than that of women in countries in Europe and North America, and thus the mortality rate of breast cancer continues to increase in Japan.

Since 2007, the Kao Group has held the Kao Group Pink Ribbon Campaign to communicate to more women the importance of early detection. During the campaign, beauty advisory staff at retail counters for Kao's cosmetics brands such as Sofina, est brands and Kanebo Cosmetics, wear pink ribbon badges and hand out leaflets to provide instructions on how to conduct breast self-examinations and to promote the importance of regular examinations by a medical professional.

Campaign activities are also expanding globally. In addition to Sofina beauty counter staff in China, Hong Kong, and Taiwan, and Kanebo Cosmetics counters in Thailand, Malaysia, Singapore, Indonesia, the Philippines, China and Taiwan join the Kao Group Pink Ribbon Campaign.

The Kao Group will continue supporting women through various activities so that they can live beautiful and healthy daily lives.

In-store campaign activities