Kesko Oyj : Design Sprint aims to provide a more complete digital service experience for customers
October 16, 2017 at 11:25 am EDT
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Photo: Members of K Group's Design Sprint project team sharing their ideas.
'Design Sprint is part of our ongoing Design DNA project. The key idea behind the project is that by jointly considering ideas and challenging each other, we will create concrete solutions for customers that will contain significant functionalities, concerning, e.g. payment or product searches. The ultimate aim is that all of our digital services will work better and have a common logic, thus creating a more unified customer experience,' says Head of User Experience, Jussi Mantere, K Group Digital Services.
A Design Sprint lasts a week, during which time evolving customer needs were recognised, turned into ideas, prototypes built and the results tested by trying them out on real end-users. A total of four Design Sprints will be organised within this project and a total of six customer experiences 'Star Moments' will be planned in connection with the projects.
The current Design Sprint sets out to discover how K-retailers can use digital tools to differentiate themselves from their local competitors. Could, for example, the seasons and the seasonality of business be better served than they are by the current digital customer interfaces?
The second task concerns the challenge of how the interaction involved in physical shopping could be continued when customers purchase online using digital tools. In essence: How could digital customer services be developed to increase interactivity with customers?
'The goal is not to develop a 100% new business concept, but to offer the digital developers of our divisions a common base and a shared direction as they work on their own division's development projects,' states Mantere.
Kesko Oyj published this content on 16 October 2017 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 16 October 2017 15:24:03 UTC.
Original documenthttps://www.kesko.fi/en/media/news-and-releases/news/2017/design-sprint-aims-to-provide-a-more-complete-digital-service-experience-for-customers/
Public permalinkhttp://www.publicnow.com/view/9182EBFCDD329E0EF3D56FFE1EEF4F635D5854BD
Kesko Oyj is the leading wholesaler and retailer in Finland. Net sales break down by family of products as follows:
- grocery and convenience goods (53.8%; K-retailer; No. 2 in Finland): owned 1,208 supermarkets and stores under the names K-citymarket, K-supermarket, K-Market, Neste K., etc.;
- building, home improvement, DIY and gardening products (35.6%): building materials, interior design materials, gardening products, household appliances, furniture, etc. distributed via 483 outlets primarily under the Onninen, K-rauta, K-Bygg, Byggmakker, Byggarnas Partner and Carlsen Fritzøe brands;
- automotive (10.6%; K-Auto): cars (Volkswagen, Audi, Seat, CUPRA, Porsche, Bentley and MAN brands), spare parts and original accessories marketed through 49 outlets in Finland. The group also offers leisure and sports goods (owned 62 stores under the Intersport and Budget Sport names).
Net sales are distributed geographically as follows: Finland (82.4%), Nordic countries (13.7%), Baltic countries (1.1%) and other (2.8%).
KESKO OYJ 
