Kesko Oyj : The popularity of gluten-free products and oat bread is on the rise at K-citymarkets
December 30, 2016 at 04:17 am EST
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Several food trends for 2017 are connected to bread. The K's Food Trends 2017 study[1] revealed that more than half (56%) of Finnish people intend to buy more bread from local bakeries next year. Oats in all forms will be an increasingly popular ingredient next year. Alongside Pulled Oats, people will buy other oat products, such as oat bread.
In addition, up to 16 per cent of Finnish people intend to go on a diet of some kind next year - such as a gluten-free diet - in order to make themselves feel better.
The popularity of gluten-free products and oats is clearly apparent at K-citymarkets. Sales of gluten-free breads in the K-citymarket chain have increased by 17 per cent year-on-year. At the same time, sales of oat breads have risen by 8 per cent year-on-year. Stores have seen increases of approximately 10 per cent at their bakery points. While sales of bread are otherwise declining, these figures stand out.
'As a result of this trend, K-citymarkets have invested in extensive bread selections. The stores in the chain sell about 10,000 different types of bread annually. We sell a total of 67 million bread products every year. Customers can get fresh bread from our stores every day,' says Johanna Kontio, K-citymarket Chain Director.
K-citymarket is also often the local bakery in the area. 24 K-citymarkets around Finland have real bakeries, where professional bakers make bread from scratch every day. In addition, 32 K-citymarkets make bread from ready-made dough, and the remainder of the stores in the chain bake bread at their own bakery points. 86 per cent of the bread sold at K-citymarkets is from Finland.
[1] K's Food Trends 2017 study. The data for the study was collected from Kesko's Plussa database in October 2016 (n=1,111). The study was carried out by Frankly Partners.
Kesko Oyj published this content on 30 December 2016 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 30 December 2016 09:17:13 UTC.
Original documenthttp://www.kesko.fi/en/media/news-and-releases/news/2016/the-popularity-of-gluten-free-products-and-oat-bread-is-on-the-rise-at-k-citymarkets/
Public permalinkhttp://www.publicnow.com/view/CA24C2A9C23BE6ED97BD07B59293066CE9836804
Kesko Oyj is the leading wholesaler and retailer in Finland. Net sales break down by family of products as follows:
- grocery and convenience goods (53.8%; K-retailer; No. 2 in Finland): owned 1,208 supermarkets and stores under the names K-citymarket, K-supermarket, K-Market, Neste K., etc.;
- building, home improvement, DIY and gardening products (35.6%): building materials, interior design materials, gardening products, household appliances, furniture, etc. distributed via 483 outlets primarily under the Onninen, K-rauta, K-Bygg, Byggmakker, Byggarnas Partner and Carlsen Fritzøe brands;
- automotive (10.6%; K-Auto): cars (Volkswagen, Audi, Seat, CUPRA, Porsche, Bentley and MAN brands), spare parts and original accessories marketed through 49 outlets in Finland. The group also offers leisure and sports goods (owned 62 stores under the Intersport and Budget Sport names).
Net sales are distributed geographically as follows: Finland (82.4%), Nordic countries (13.7%), Baltic countries (1.1%) and other (2.8%).
KESKO OYJ 
