Kinepolis : Utopolis Belval and Kirchberg cinemas in Luxembourg to become Kinepolis
March 27, 2017 at 04:34 am EDT
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27 March 2017
Almost eighteen months after the acquisition of the Utopolis operations in Luxembourg by Kinepolis Group NV, the transition of Utopolis Kirchberg and Utopolis Belval to Kinepolis is gradually also becoming visible for visitors. From 5 April, all customer transactions in both cinemas will switch over to the software system of Kinepolis Group and the www.utopolis.lu website will be replaced by www.kinepolisluxembourg.lu. The Kinepolis 'Movie Card' and 'Family Card' subscription formulas will also be introduced in April.
The commercial names of Utopolis Kirchberg and Utopolis Belval will be changed to Kinepolis Kirchberg and Kinepolis Belval and the Kinepolis logo will also become visible. The name of Ciné Utopia, however, will remain unchanged.
In an initial phase, automatic ticketing systems will be installed in both the Kirchberg and Belval cinemas. In addition, the existing seats and carpet inside the cinema of Kinepolis Kirchberg will be replaced and Kinepolis' Cosy Seating and Laser ULTRA concepts will be installed. Cosy Seats are even more comfortable seats with extra-wide armrests, featuring a handy table for drinks and snacks, and a small coat hook. Cinema-goers will be able to opt for Cosy Seats for an additional fee on top of the regular ticket price. The renovated Kirchberg cinema will also have its very own 'Laser ULTRA' room. With Laser ULTRA, Kinepolis combines the best laser projection with an immersive Dolby Atmos sound system for an even more intense movie experience with the best picture quality and sound. Until now, Kinepolis has only Laser ULTRA rooms in Brussels and Antwerp (Belgium), Utrecht and Breda (Netherlands), Lomme and Fenouillet (France) and Madrid (Spain).
At a later stage, probably at the start of next year, a bigger renovation of the Kirchberg cinema complex is planned, for which the required permits will be applied over the coming months. The Utopolis insignia will be kept on the outside of the buildings for now, at least until the renovation starts and the necessary permits are obtained.
Kinepolis Group NV was formed in 1997 as a result of the merger of two family cinema groups and was listed on the stock exchange in 1998. Kinepolis offers an innovative cinema concept which serves as a pioneering model within the industry. Kinepolis Group NV has 49 cinemas spread across Belgium, the Netherlands, France, Spain, Luxembourg, Switzerland and Poland. In addition to its cinema business, the Group is also active in film distribution, event organization, screen publicity and property management. More than 2,300 employees are committed each day to providing millions of cinema visitors an unforgettable movie experience.
Kinepolis Group NV published this content on 27 March 2017 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 27 March 2017 08:34:16 UTC.
Original documenthttps://corporate.kinepolis.com/en/press-releases/utopolis-belval-and-kirchberg-cinemas-luxembourg-become-kinepolis
Public permalinkhttp://www.publicnow.com/view/2BC7C995E007B74CF98FEDAB3090D2BF71E2F5E7
Kinepolis Group NV specializes in operating multiplex movie theaters. The activity is organized around 3 areas:
- operation of cinema multiplexes: sale of tickets, confectionery, and beverages, sale of advertising space, event organization, etc. At the end of 2023, the group has a network of 109 cinemas in Belgium (11), Canada (36), the Netherlands (19), France (18), the United States (10), Spain (10), Luxembourg (3), in Switzerland and Poland;
- leasing of commercial spaces: restaurants, outlets, etc.;
- other: cinematographic distribution and production, and technical services (primarily technical assistance and projector maintenance; Decatron).
KINEPOLIS GROUP NV 
