Multi-brand car servicing market rapidly growing in Kolhapur; All India network of multi-brand workshops now at 36

From Left to Right: Mr. Alok Kapoor - Head Marketing, Mahindra First Choice Services, Mr. Tarun Gupta - National Manager, Mahindra First Choice Services, Mr. Nitin Patil  - Partner, Hem Kiran Diesels & Mr. YVS Vijay Kumar - CEO, Mahindra First Choice Services at the inauguration of Hem Kiran Diesels

October 16, 2014, Kolhapur: Mahindra First Choice Services (MFCS), India's leading chain of multi-brand car workshops, has expanded its all India network to 36 with the inauguration of a Franchisee Owned Franchisee Operated (FOFO) workshop at Kolhapur. Hem Kiran Diesels is located at 1227-e, Rajaram Road, Kolhapur, Maharashtra 416008 and is spread across 24,000 sq. ft.

The new workshop will offer quality services to car owners through skilled technicians, quality spare parts, state-of-the art equipment, robust processes, free pick up and drop facility and an opportunity to book services online.

"We see great potential for the multi-brand car servicing market in Maharashtra which is clear from the encouraging response we have received from customers to our existing workshops in Pune, Nagpur, Nashik and Mumbai. This has prompted us to further strengthen our presence in the region with additional workshops. Kolhapur is a rapidly growing market and will further contribute to our rapid growth in the region," said YVS Vijay Kumar, CEO, Mahindra First Choice Services, who inaugurated the workshop.

"Our business model for franchisees has received a strong response in Maharashtra and we are in the process of expanding this model across the state. We are targeting over 100 FOFO workshops by March 2015, of which 20 will be in Maharashtra. With this increase in our network strength we are confident of leveraging on economies of scale to deliver higher value to our franchisee partners," he continued.

"The Mahindra First Choice Services brand is associated with trust and credibility. The company's robust processes and the unique lean inventory business model helps the franchisee partners to operate with minimal parts inventory. This, coupled with the company's comprehensive training infrastructure and programmes will help us deliver quality service to car owners," said Nitin Patil, Partner, Hemkiran Diesels, Kolhapur.

Each workshop of MFCS uses quality spares procured at competitive rates and follows stringent quality measures including a mandatory 60 point "First Choice First Check" on each car. MFCS also provides hassle-free cashless insurance facility with leading insurance companies. Car owners can book a service either by calling the workshop or the toll free number 1800-22-4008 or through the MFCS website,www.mahindrafirstchoiceservices.com http://www.mahindrafirstchoiceservices.com/. The company also has a strong digital presence and has recently launched an innovative, first-of-its-kind online car dent estimator tool which can be used not just by its own customers but by any car owner.

A bout Mahindra First Choice Services

Ma hindra First Choice Services (MFCS), a wholly owned subsidiary of Mahindra & Mahindra Ltd., is a chain of multi-brand car workshops across major cities in India like Bengaluru, Chennai, Coimbatore, Faridabad, Ghaziabad, Greater Noida, Hyderabad, Kochi, Ludhiana, Mumbai, Nagpur, Nashik, Nellore, Noida, Puducherry, Pune, Ranipet, Surat, Vapi, Villupuram, etc. covering an area of over 5,00,000 sq. ft.

Established in 2008, the company aims to offer a world class car servicing experience in India at value for money prices. With a combination of COCO & FOFO workshops, MFCS plans to become one of the top three car service providers in the country by 2018.

MFCS is a recipient of the ISO 9001:2004, 9001:2008 and OHSMS 18001:2007 certification by TUV Nord for its world class quality processes, environmentally friendly business practices and the attention it pays to the health and safety of its employees.

About Mahindra

The Mahindra Group focuses on enabling people to rise through solutions that power mobility, drive rural prosperity, enhance urban lifestyles and increase business efficiency.

A USD 16.5 billion multinational group based in Mumbai, India, Mahindra employs more than 180,000 people in over 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors http://www.mahindra.com/What-We-Do/Farm-Equipment, utility vehicles http://www.mahindra.com/What-We-Do/Automotive, information technology http://www.mahindra.com/What-We-Do/Information-Technology,financial services http://www.mahindra.com/What-We-Do/Finance-and-Insurance/Companies/Mahindra-and-Mahindra-Financial-Servicesandvacation ownership http://www.clubmahindra.com/. In addition, Mahindra enjoys a strong presence in the agribusiness, aerospace, components, consulting services,defence http://www.mdsarmouredvehicles.com/, energy, industrial equipment, logistics, real estate http://www.mahindra.com/What-We-Do/Real-Estate, retail, steel,commercial vehicles http://www.mahindra.com/What-We-do/Automotive/Productsand two wheeler http://www.mahindra.com/What-We-Do/Two-Wheelersindustries.

In 2014, Mahindra featured on the Forbes Global 2000, a comprehensive listing of the world's largest, most powerful public companies, as measured by revenue, profit, assets and market value. The Mahindra Group also received the Financial Times 'Boldness in Business' Award in the 'Emerging Markets' category in 2013.

Visit us atwww.mahindra.com http://www.mahindra.com/

For further enquiries please contact:

Ruzbeh Irani  

Chief Group Communications and Ethics Officer and

Member of the Group Executive Board

Mahindra Group                                           

Phone: +91 22 2490 1441   

Email: group.communications@mahindra.com mailto:group.communications@mahindra.com

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