All Eyes on Maybank Malaysia Open 2012
- Maybank debuts as title sponsor of the Super Series
Malaysia Open
Press Release
30 November 2011
Maybank will be the proud main title sponsor of the prestigious Malaysia Open, part of the OSIM BWF World Superseries Badminton event. The event, which offers a total prize money of US$400,000 will be named the "Maybank Malaysia Open presented by Proton: 2012" as part of a 6-year partnership with the Badminton Association of Malaysia (BAM).
The tournament is being jointly sponsored by both Maybank and Proton this year as part of the official transfer of sponsorship from Maybank to Proton.
Present at the event to officially mark the Maybank and BAM's
collaboration and reveal the new Maybank Malaysia Open 2012
logo were Dato' Sri Abdul Wahid Omar, President, Chief
Executive Officer of Maybank, Encik Mohd Adam Wee Abdullah,
Chief Marketing Officer of Maybank, and YBhg Datuk Ir. (Dr.)
Hj. Mohamed Al-Amin Hj. Abdul Majid, Deputy President of BAM
and Vice President of Badminton Asia.
In his speech, Encik Mohd Adam Wee said "Badminton, as all of
us know, is one of the most popular sports in Malaysia.
Maybank's sponsorship of BAM and the Malaysia Open
complements and complete our sports sponsorship agenda to
ensure Malaysians are given the opportunity to enjoy world
class sporting excellence."
He added, "Just as how we have raised the bar for Golf with
the Maybank Malaysian Golf Open, we want to further enhance
badminton's prestige and reputation not only in the country
but internationally together with Proton and our
co-sponsors."
Beyond aesthetic changes, Maybank is dialling up its
commitment to this international sporting event through an
extensive publicity campaign which will include guerrilla
marketing as well as the use of digital media, aimed to drive
higher turn-out and viewership during the five days
championship.
YBhg Datuk Ir. (Dr.) Hj. Mohamed Al-Amin Hj. Abdul Majid,
said, "BAM would like to thank Maybank and welcome them
onboard as sponsor of the Maybank Malaysia Open. With a
strong leadership in bringing local and international sports
events to Malaysians, we feel this alliance will no doubt
benefit the development of badminton. As one of the most
popular championships in the BWF calendar, we are expecting
big names to participate and start off their 2012 campaign."
Also unveiled today was the new tournament logo designed
specifically for the Maybank Malaysia Open presented by
Proton. Depicting a badminton player caught in full flow, the
dynamic, energetic visualisation of the sport demonstrates
athletic prowess in a player poised to take on the world.
On the logo, Adam said, "We have kept the design consistent
in our sports sponsorship branding. This is because we want
to reinforce the quality of experience that Malaysians can
expect from Maybank."
All the action is due to take place at Stadium Putra at the
Bukit Jalil Complex from 10-15 January 2012 and the line-up
for the tournament will be confirmed on the 8 December 2011
with the draw taking place on 27 December 2011. Local hero
Dato' Lee Choong Wei has taken home the coveted Men's Singles
title for the last four years in a row, most recently by
beating Indonesian Taufik Hidayat.
Other official sponsors include Proton, Astro, RTM, Yonex,
100 plus, DBKL, ISN, Jati, Kompleks Sukan Negara, Majlis
Sukan Negara, Phiten and OSIM.
For more information on the Maybank Malaysia Open, log on
to
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