For Immediate Release November 1, 2013

Tokyo-Manulife Life Insurance Company ("Manulife Japan"; President & CEO:Gavin Robinson)announced the appointment of Sumiko Asai as Vice President, Corporate Officer and Chief Marketing Officer ("CMO") effective November 11, 2013.

Ms. Asai has more than fifteen years of extensive experience in marketing and communications accumulated through assuming various roles in the area at both domestic and foreign companies including PCA Life Insurance Company and J. Walter Thompson Japan. Asai-san joins Manulife Japan from Zurich Insurance Company (Tokyo) where she headed the public relations area. As the head of the Branding, Marketing & Communications team of Manulife Japan, she will focus on enhancing the efficiency and effectiveness of its function to support the business of the company.

As of November 11, 2013                                 

New Title Name
Vice President, Corporate Officer and Chief Marketing Officer ("CMO") Sumiko Asai

About Manulife
Manulife Life Insurance Company ("Manulife Japan") is a member of the Manulife Financial Group.

Manulife Financial is a leading Canada-based financial services group with principal operations in Asia, Canada and the United States. Clients look to Manulife for strong, reliable, trustworthy and forward-thinking solutions for their most significant financial decisions. Our international network of employees, agents and distribution partners offers financial protection and wealth management products and services to millions of clients. We also provide asset management services to institutional customers. Funds under management by Manulife Financial and its subsidiaries were C$567 billion (US$539 billion) as at June 30, 2013. The Company operates as Manulife Financial in Canada and Asia and primarily as John Hancock in the United States.

Manulife Financial Corporation trades as 'MFC' on the TSX, NYSE and PSE, and under '945' on the SEHK. Manulife Financial can be found on the Internet at manulife.com. Manulife Japan can be found on the Internet at www.manulife.co.jp.

Media Contact
Saeko Yoshioka
Communications Department
Manulife Life Insurance Company (www.manulife.co.jp)
Tel: 042-442-7180

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