Masco : Delta Faucet Encourages Consumers to Live Each Day to Its Messiest
August 11, 2014 at 03:43 pm EDT
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August 11, 2014
With the launch of its newest integrated brand campaign, Delta Faucet Company, a worldwide leader in faucets and related products, encourages consumers to live each day to its messiest through the multi-platform program - "HappiMess™".
"Somewhere along the way, mess got a bad reputation. But that's not really fair. Mess is the evidence of a life well lived and means we're out there making, creating, doing and playing," said Catherine Roper, Delta brand marketing director. "With our new campaign, we want to help consumers embrace 'HappiMess' with confidence, knowing our kitchen and bath innovations will be there to help with the cleanup."
Creative agency of record Leo Burnett Chicago created the campaign's 30-second TV spot revealing beauty within life's messes from muddy hikes to colorful runs, backyard gardening and family meal clean-ups. Viewers watch as these messy moments are savored and then cleaned with the help of Delta Touch2O® Technology faucets as well as H2Okinetic® and Temp2O™ technology handshowers and showerheads.
The HappiMess™ campaign will air across network and cable TV, including presence in late night and prime cable programming on AMC and FX. Integrated cross-platform partnerships with Southern Living and Real Simple will bring the HappiMess program to life across print, digital and mobile, while paid social and other content programs with Mode Media and Buzzfeed engage online influencers and fans.
Consumers will have the opportunity to share their own messy moments through a Delta #HappiMess social media sweepstakes, kicking off August 11. The user generated content will be aggregated and showcased at visit DeltaFaucet.com/Happimess.
About Delta® Products
There is transformative power at the heart of every Delta® product. From Touch2O® Technology that turns faucets on and off with just a touch to H2Okinetic® shower technology that provides the feeling of more water without using more water; Delta® products incorporate smart thinking that anticipates people's needs. Paired with beautiful and inspirational design, the Delta® brand is more than just a faucet. A WaterSense® partner of the U.S. Environmental Protection Agency, Delta Faucet Company is a global organization offering kitchen and bath faucets, showerheads, tub and shower systems, toilets, bath sinks and related accessories, selling products in more than 53 countries. For more information, visit www.deltafaucet.com.
Masco Corporation is one of the world's leading manufacturers of home improvement products. Net sales break down by family of products as follows:
- plumbing equipment (60.8%): plumbing, sink, bath and shower systems (Delta, Brizo, Peerless, Hansgrohe, Axor, Kraus, Easy Drain, Ginger, Newport Brass, Brasstech, Waltec, Bristan ans Heritage brand names), acrylic bathtubs, shower enclosures and shower trays (Delta, Peerless and Mirolin), spa and exercise pool systems (Hot Spring, Caldera, Freeflow Spas, Endless Pool, Tylo and Finnleo) and brass/copper and composite plumbing components (Brasscraft, Plumbshop and Master Plumber);
- architectural decoration products (39.2%): architectural coatings products (paints, primers, special paints, stains and waterproof coatings sold under the Behr, Kilz, Whizz and Elder & Jenks brands), furniture for door and window, do-it-yourself furniture and equipment, glass shower doors, wall plates, hooks and suspension accessories, etc. (Liberty, Brainerd and Franklin Brass).
At the end of 2023, the group had 42 production sites located primarily in North America (30).
Net sales are distributed geographically as follows: North America (80.1%) and Europe (19.9%).
MASCO CORPORATION 
