Masi Agricola : ON THE PODIUM WITH ITALY’S DIGITAL WINERIES

After consolidating its presence online with the www.masi.it website, Masi has developed a series of micro-sites, dealing with culture (www.fondazionemasi.com), sustainability (www.masigreen.com), production technique (www.appaxximento.com) and individual brands (www.masitupungato.com, www.campofiorin.com, and www.modello.it).

Dialogue struck up with expert and faithful Masi wine lovers on Facebook, Twitter, Instagram, YouTube and Flickr, has been particularly important and uses different channels to get to different targets. All communications means possible have been used to involve Masi fans on the web with different levels of interaction, and the results have been obvious, with a constant growth of brand reputation online. Recent initiatives have included international campaigns on Instagram, reaching more than a million users.

'Given the growing importance of digital communications in the world of wine, we are very pleased to have been recognised as prominent players in this sector and to have maintained the position. We are pleased with the latest ranking, which is recognition of the work we have done so far as well as of new and important projects we have running at the moment on the net. Here's to the new challenges!' commented Raffaele Boscaini, Masi Marketing Director and seventh generation of the company's owning family.

A special thanks to all Masi wine lovers, fans and followers! Your contribution has been really important, keep on following us!