Mondi : Shelf impact starts in the customer’s mind

At Mondi Group, our business is fully integrated across the packaging and paper value chain in our 30 countries of operation, from managing forests and producing pulp, paper and flexible plastics, to developing and manufacturing effective industrial and consumer packaging solutions. Full-service firms such as ours are well positioned to help brand owners conceive and create functional, sustainable, eye-catching solutions.

'This is the opportunity of coordinating primary and secondary packaging,' notes Richardson. 'Proper collaboration at this stage can eliminate unpleasant surprises where the primary and secondary packaging don't fit together. Such flaws can lead to disappointing customer experiences, not to mention production problems on manufacturers' machines. Every brand manager should have packaging compatibility in mind. Full-service suppliers can ensure compatibility and increase impact on the shelf, while also speeding the time to market.'

When it comes to corrugated, shelf-ready packaging, Richardson adds, there are five key 'easy' factors to always consider: easy opening, easy identification, easy disposal, easy shopping and easy replenishing. Additionally, early-stage collaborationwith the right supplier helps create more sustainable packaging.

Consumers have shown a strong preference for convenient, portable, non-breakable flexible pouches and packaging for many types of food and beverage products. The well-known challenge with many such flexible packages, however, is that they are multilayer and multi-material, and hence not readily recyclable.