• Sector-pioneering, cutting-edge solutions such as 3D holographic projection technology and telepresence and interactive collaboration systems are now being installed definitively in the Group's hotels to ensure high-impact, high-performance meetings and events

• High Tech Made Easy falls under the umbrella of "NH MEETINGS: inspire. create. enjoy", NH's value proposition for this segment is designed to ensure it hosts unique events inspired by customers' desires and needs. Events created and executed professionally and passionately and capable of creating memorable experiences

• The meetings and events segment represents around 25% of the Group's revenue and is playing a strategic role in consolidating its global footprint

NH Hotel Group unveiled today its new service, High Tech Made Easy, designed to provide its customers with cutting-edge technology which ensures high-performance and high-impact meetings and events. This new service adds innovative and sector-pioneering technology solutions to the Group's current value proposition. The new range includes telepresence systems which combine the best in videoconferencing with interactive collaboration solutions and 3D holographic projection technology, which is being made available on the premises on a permanent basis in a world first for the sector.

Rufino Pérez Fernández, Chief Commercial Officer of NH Hotel Group said that "the new High Tech Made Easy service brings together the latest technology in videoconferencing and collaboration systems in a manner designed to help our customers make their meetings and events more efficient and productive, while enhancing their experience and, in parallel, enabling participants located far away to intervene in events in real time, thereby eliminating costly travel and helping to reduce associated expenses".

More specifically, High Tech Made Easy includes the next generation SMART Room System™ for Microsoft® Lync® online videoconferencing system, designed to guarantee high-performance meetings and more personal and efficient conferences. NH Hotel Group is the first, and so far only, company in the hotel sector to add this technology to its offer. As a result, NH's meeting rooms are now equipped with the latest videoconferencing and interactive collaboration systems which enable the participation of as many as 250 virtual attendees in a given video call. These remote attendees can intervene using their personal handheld devices and interact with both the content being used and the in situ team. This system is due to be up and running at the Group's main strategic international destinations in the near future. It is already operational at Madrid's NH Collection Eurobuilding, the Group's first hotel to introduce this technology solution.

High Tech Made Easy also encompasses 3D holographic technology, which NH also installed in a hotel for the first time on a permanent basis. This technology makes it possible to be truly present at an event or celebration even when physical attendance is not possible. Thanks to three-dimensional holograms, customers can tap their creativity and make presentations in a very high-impact setting.

The company is in the process of pilot-testing its holographic telepresence technology in two cities: an initial version of the solution is currently available at the NH Collection Eurobuilding in Madrid and the nhow in Berlin. This move makes NH Hotel Group the first hotel chain in the world to implement this revolutionary hotel system, which enables impressive holographic presentations and live telepresence solutions by connecting up two or more hotel events.



"NH MEETINGS: inspire.create.enjoy."

The new High Tech Made Easy service is part of NH Hotel Group's recently-presented offer for the meetings and events segment, a service proposal designed to ensure that the company hosts unique, professional events, executed with passion and capable of creating memorable experiences, as summed up by the slogan, "NH MEETINGS: inspire.create.enjoy." Inspired by its customers' wishes and needs, the new value proposition for this segment is solid and comprehensive, and has been standardised across all its establishments around the world. The meetings and events segment represents around 25% of the Group's revenue and is playing a strategic role in consolidating the company's global footprint.

The elements comprising NH's value proposition for this segment include the Ambassador Service, Specialised Advisory Service, Customised Professional Response, Eco-Friendly Meetings, free and easy Wi-Fi, Tempting Breaks (unique, varied and healthy gastronomic offering) and, now, High Tech Made Easy. All under the philosophy that anything is possible, an approach to customer and guest relations which NH has dubbed, 'Always Yes!'. In a nutshell, the idea is that the customer imagines its meeting or event and NH Hotel Group makes it happen by offering qualified support throughout the entire event management process, including technical and professional assistance on the ground to ensure flawless execution and meeting rooms which are equipped and ready in advance of the big day.


All these concepts form part of NH Hotel Group's current offering in this segment, framed by the overriding goal of offering customers a unique and value-adding experience: NH wants its meeting and event users to come away convinced that they have teamed up with the best partner.

About NH Hotel Group
NH Hotel Group (www.nh-hotels.com) is Europe's third-ranked business hotel chain. It operates close to 400 hotels with almost 60,000 rooms in 28 markets across Europe, the Americas and Africa, including top city destinations such as Amsterdam, Barcelona, Berlin, Bogota, Brussels, Buenos Aires, Düsseldorf, Frankfurt, London, Madrid, Mexico City, Milan, Munich, New York, Rome and Vienna.

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