20 years after its debut, the Nike Air Max 97 continues to inspire awe with its ostentatious shine, sleek lines, gleaming vehicular-style ventilation and full-window cushioning. Its unique, futuristic design has regularly been attributed to the look of Japanese bullet trains and subtle waves of water. However, the true inspiration for the shoe's iconic look is the clean industrial complexion of the original designer's favorite mountain bike.
Complementing the return of the OG is the all-new Nike Air Max 97 Ultra, which reduces the silhouette's weight, highlights its signature lines in a single-layer upper and introduces new Air-Sole PSI levels to provide a more comfortable ride for daily wear.
'The innovation in the Air Max 97 Ultra comes from the point of view of refined comfort,' says Dylan Raasch, Nike Senior Sportswear Design Director. 'We updated the airbag, which is tuned softer, and the foam around it is streamlined to be closer to the ground. The lining is totally seamless with a single shell for the upper construction. The Air Max 97 Ultra retains the spirit of the OG through details you can really feel.'
Nike Inc. published this content on 20 July 2017 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 20 July 2017 14:08:05 UTC.
Original documenthttp://news.nike.com/news/air-max-97-fall-2017
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Nike, Inc. specializes in the design, manufacturing and marketing of sports shoes, clothing, and equipment. The group's products are sold primarily under the names Nike, Jordan, Converse Chuck Taylor, All Star, One Star, Star Chevron and Jack Purcell. Net sales break down by family of products as follows:
- footwear (68.9%);
- clothing (27.2%);
- sports equipment (3.4%): golf equipment (golf clubs, balls, gloves, etc.), bags, balls, etc.;
- other (0.5%).
At the end of May 2023, products were being marketed through a network of 1,032 stores worldwide, through independent distributors, and via the Internet.
Net sales are distributed geographically as follows: North America (44.3%), Europe/Middle East/Africa (27.5%), China (14.9%), Asia/Pacific and Latin America (13.2%) and other (0.1%).
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