'The skate community can be conservative. People can hold back,' says Soulland Creative Director Silas Adler.
Adler's not being disparaging, just honest. He's been an avid skateboarder most of his life. Even now, the father of two says he still follows everything that goes on in skateboarding. He started skating Nike Dunk SBs from the first drop in 2002, citing Gino Ianucci and Reese Forbes as huge inspirations, and fondly recalls skating through hyped releases (specifically, the Diamond and the Heineken). For Adler, Nike SB perfectly fit into his dual interests in skateboarding and style.
Soulland, founded in 2002 and running full steam since 2006, first collaborated with Nike SB in 2016. It was something of a dream come true for Adler. The Danish brand drew from its local Copenhagen scene for inspiration, creating distinct takes on the now classic Nike SB Koston 1 and the more radical Flyknit collar-equipped Koston Hyperfeel 3. 'With Nike SB, I really wanted to provoke. In design, you need to do something where you risk it, otherwise you never go forward,' says Adler of the initial collaboration. 'One was a classic skate shoe, the other was provocative. It was interesting to see the reaction,' he says.
Nike Inc. published this content on 07 December 2017 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 07 December 2017 16:31:10 UTC.
Original documenthttps://news.nike.com/news/soulland-nike-sb-dunk
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