The test, of course, was to translate the luxury of space (offering focus) and the excitement of observation (a freedom to explore) into a cohesive set of shoes. The designers broke into two groups, one for the AF1 (Dieudonne, Disington, Martin, Nykreim, Odinot, Page and Schoeffel) and the other for the AJ1 (Aden, Brammer, Crow, Hong, Small and Takahashi).
'The biggest challenge actually was trying to get the 10 shoes to have their own personality but still connect,' says James.
One solution came as, within the groups, members gravitated to individual archetypes almost naturally - leading the styling of single shoes and relying on the respective expertise of teammates to refine ideas. Another answer, James notes, was through color and materials.
Crow shares that they explored expressive color and materials for the collection but the group ultimately decided on a muted palette. 'We soon realized that the silhouette had to be the headliner. Color and materials had to be complimentary and boldly wearable. So we looked at different blockings and different details that we could accentuate,' she says.
After the four (working days) in London, 10 radical shoes were designed, which was a testament indeed to the power of diverse, creative and tight collaboration.
Nike Inc. published this content on 18 January 2018 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 18 January 2018 15:09:06 UTC.
Original documenthttps://news.nike.com/news/the-1-reimagined-air-force-1-air-jordan-1-womens
Public permalinkhttp://www.publicnow.com/view/788EAAEF2A75BF779632E373FA0D3B0E2FC2C5FA
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