'As soon as I heard 'sky,' I was like, 'Oh my god, I just saw this amazing sky in Florida,'' says McDowell, who resumed his sketching. 'I did a sunset. I did a blue one. I did a purple one. I tried a couple of different colors and sky versions, some palm trees were a little more tech-y and very geometric, and others were waving.'
A whale inspired another of the key focal features of the Air Max Plus. 'The shank is a modified whale tail,' says McDowell. 'That tail coming out of the water is so iconic.'
McDowell's lack of experience at the company was the key to the distinctive Swoosh on the Air Max Plus. He had never drawn a Swoosh before. He didn't have a template for it. 'No one had given me any guidance because it was my first few days,' he says. 'The shape is a little bit off, and I put the border on the inside, when technically all the brand guidelines say to go outside.'
Nike Inc. published this content on 20 November 2017 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 20 November 2017 14:10:07 UTC.
Original documenthttps://news.nike.com/news/history-nike-air-max-plus-tn
Public permalinkhttp://www.publicnow.com/view/A3913A658A53BCAA8D501232A87F5DEC2C56BF39
Nike, Inc. specializes in the design, manufacturing and marketing of sports shoes, clothing, and equipment. The group's products are sold primarily under the names Nike, Jordan, Converse Chuck Taylor, All Star, One Star, Star Chevron and Jack Purcell. Net sales break down by family of products as follows:
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