Nike : The Who, What and Why of the Converse x Midnight Studios Collaboration
June 13, 2018 at 06:08 am EDT
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'I've always loved the effortlessly cool style of different subcultures that spanned throughout the 70s, 80s and 90s. Anywhere from Teds and Rockers to Punk and Hardcore,' says Gonzales.
The Converse x Midnight Studios Chuck 70 and One Star connect firmly to Gonzales' passion for this history - and how it has informed his approach to design. 'In the past with our collections, we've simply turned staple garments in everyday wardrobe inside out for a whole new look and energy, exposing raw edges and seams for a deconstructed feel. Applying this to our favorite sneakers was a no-brainer,' explains Gonzales.
He also feels the collaboration balances the way Midnight Studios' draws 'inspiration from popular culture and music history with a timeless shoe that fits that description.' It's akin to a pitch-perfect costuming for a film that hits all the nuances of a subculture to a T.
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Nike Inc. published this content on 13 June 2018 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 13 June 2018 10:07:04 UTC
Nike, Inc. specializes in the design, manufacturing and marketing of sports shoes, clothing, and equipment. The group's products are sold primarily under the names Nike, Jordan, Converse Chuck Taylor, All Star, One Star, Star Chevron and Jack Purcell. Net sales break down by family of products as follows:
- footwear (68.9%);
- clothing (27.2%);
- sports equipment (3.4%): golf equipment (golf clubs, balls, gloves, etc.), bags, balls, etc.;
- other (0.5%).
At the end of May 2023, products were being marketed through a network of 1,032 stores worldwide, through independent distributors, and via the Internet.
Net sales are distributed geographically as follows: North America (44.3%), Europe/Middle East/Africa (27.5%), China (14.9%), Asia/Pacific and Latin America (13.2%) and other (0.1%).
NIKE, INC. 
