Nike : WNBA Uniforms are Built Specifically for the Game’s Elite
April 26, 2018 at 03:34 pm EDT
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To create a special look for the WNBA, Nike focused on amplifying each teams' primary and secondary colors through a tonal application of color that moves from the front of the uniform to back, intended to create the effect of an athlete in motion. A wing-like design on the back of the jersey features sharp angles that imply power and speed.
In line with the new basketball uniform naming convention announced by Nike and the NBA last year, the WNBA introduces an Icon Edition and Statement Edition silhouette. The Icon Edition uses the team's primary color to represent the rich heritage and iconic identity that exists within each franchise. The Statement Edition highlights the team's secondary color and sets the tone for big games or rivalries.
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Nike Inc. published this content on 26 April 2018 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 26 April 2018 19:33:05 UTC
Nike, Inc. specializes in the design, manufacturing and marketing of sports shoes, clothing, and equipment. The group's products are sold primarily under the names Nike, Jordan, Converse Chuck Taylor, All Star, One Star, Star Chevron and Jack Purcell. Net sales break down by family of products as follows:
- footwear (68.9%);
- clothing (27.2%);
- sports equipment (3.4%): golf equipment (golf clubs, balls, gloves, etc.), bags, balls, etc.;
- other (0.5%).
At the end of May 2023, products were being marketed through a network of 1,032 stores worldwide, through independent distributors, and via the Internet.
Net sales are distributed geographically as follows: North America (44.3%), Europe/Middle East/Africa (27.5%), China (14.9%), Asia/Pacific and Latin America (13.2%) and other (0.1%).
NIKE, INC. 
