Prior to 1994, Lozano had yet to work on running product. Up until this point, his main focuses were tennis, training and ACG. The sudden change was no surprise. The Nike design community was much smaller back then and working on a wide array of categories was standard operating procedure.
Only four years into his career with Nike, a young Lozano was enlisted to lead the newest Air Max project but in actuality his conceptual journey had already begun. One rainy afternoon, well before he was ever recruited for the Air Max project, Lozano found inspiration while taking in the Beaverton scenery. "I was looking across the lake out into the trees and I began picturing the process of rain eroding the earth and thought it would be interesting if the perfect product was unearthed by erosion," Lozano remembers. He drew a quick sketch, featuring striations similar to those found on the walls of the Grand Canyon, and stashed it in his idea drawer.
Nike, Inc. specializes in the design, manufacturing and marketing of sports shoes, clothing, and equipment. The group's products are sold primarily under the names Nike, Jordan, Converse Chuck Taylor, All Star, One Star, Star Chevron and Jack Purcell. Net sales break down by family of products as follows:
- footwear (68.9%);
- clothing (27.2%);
- sports equipment (3.4%): golf equipment (golf clubs, balls, gloves, etc.), bags, balls, etc.;
- other (0.5%).
At the end of May 2023, products were being marketed through a network of 1,032 stores worldwide, through independent distributors, and via the Internet.
Net sales are distributed geographically as follows: North America (44.3%), Europe/Middle East/Africa (27.5%), China (14.9%), Asia/Pacific and Latin America (13.2%) and other (0.1%).
NIKE, INC. 
