'We were talking about summer festivals and the fact that so many people have ponchos with them. We then considered how we could create a pinnacle version of the garment. We used a lightweight three-layer ripstop fabric, added taped seams at the hood and made sure it was packable.'
That's Nike senior apparel designer Jarrett Reynolds explaining the origin of the NikeLab ACG Poncho, which was engineered for optimal fit and function. To help ensure hands stay dry in the wettest conditions, insight from design partner Acronym® Errolson Hugh resulted in flipping the pocket - a poncho staple - inside out, placing the typical kangaroo build on the inside. Bold, contrasted ACG graphics on the front and back complete the look.
Nike Inc. published this content on 09 May 2017 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 09 May 2017 14:10:15 UTC.
Original documenthttp://news.nike.com/news/2017-acg-poncho
Public permalinkhttp://www.publicnow.com/view/304144DDAB410AC06360AE7B11CA1A154E96377E
Nike, Inc. specializes in the design, manufacturing and marketing of sports shoes, clothing, and equipment. The group's products are sold primarily under the names Nike, Jordan, Converse Chuck Taylor, All Star, One Star, Star Chevron and Jack Purcell. Net sales break down by family of products as follows:
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