Interbrand, the world’s leading brand consultancy, announced today that
Beth Viner has been named CEO of Interbrand New York & San Francisco.
She succeeds Josh Feldmeth, who was recently named CEO of Interbrand
North America. The hire signals Interbrand’s ongoing commitment to
deepen its capabilities around product & service innovation, experience
design and technology.
Beth Viner Named CEO of Interbrand New York & San Francisco (Photo: Business Wire)
Viner will be based in New York and report directly into Feldmeth. She
will oversee approximately 250 employees located across Interbrand’s New
York and San Francisco offices.
“Appointing a CEO for our New York and San Francisco offices was one of
the highest strategic priorities for Interbrand, so we searched broadly
for someone who could serve as a strategic advisor to our c-suite
partners, unlock creative talent, lead discussions around post-digital
technology and drive product, service and experience innovation,” said
Feldmeth. “Beth’s intelligence, commitment to people/culture and her
passion for disruptive innovation made her the perfect person to oversee
those two offices.”
Viner comes to Interbrand from IDEO, the award-winning innovation and
design firm. She first joined IDEO in early 2006 and, most recently,
served as Managing Director of its New York office (and Associate
Partner). During her eight years at IDEO, Viner drove significant growth
and oversaw relationships with clients such as NBC News, Marriott,
Weight Watchers, Comcast, WebMD, Bank of America, West Elm, Deloitte,
MasterCard, The Ritz-Carlton and The Rockefeller Foundation. She was
also instrumental in turning IDEO into a leading provider of digital
products and innovative experiences.
“I am delighted to join Interbrand as CEO of its New York and San
Francisco offices,” said Viner. “Interbrand is uniquely positioned to
support organizations and the dynamic evolution of their brands. I look
forward to delivering products, services and experiences that people
Viner joins a group of other recent hires at Interbrand—individuals
specializing in strategy, experience and innovation. They join an
existing team of strategists, creatives and technologists to form an
unparalleled organization across North America.
Prior to joining IDEO in 2006, Viner held positions at Trilogy Software,
CarOrder, FordDirect and Nike. She holds an MBA from Stanford University
and Bachelor of Arts degrees in Communication, History and Spanish from
the University of Pennsylvania.
Founded in 1974, Interbrand
is the world's leading brand consultancy. With nearly 40 offices in 27
countries, Interbrand's combination of rigorous strategy, analytics, and
world-class design enables it to assist clients in creating and managing
brand value effectively, across all touchpoints, in all market dynamics.
By understanding and anticipating the changing needs and demands of
consumers, the firm helps its clients across industries, to drive
greater business growth while solving their most pressing business
challenges. Interbrand is widely recognized for its annual Best Global
Brands report, the definitive guide to the world's most valuable brands,
as well as its Best Global Green Brands report, which identifies the gap
between customer perception and a brand's performance relative to
sustainability. It is also known for having created brandchannel.com, a
Webby-award winning resource about brand marketing and branding.
Interbrand is part of the Omnicom Group Inc. (NYSE:OMC)
network of agencies. For more information, please visit us at
interbrand.com and follow us on Twitter
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