Targetbase, a leading U.S.-based Customer Engagement Agency and Marketing Services Provider (MSP) known for its data-driven, customer-centric approach, has partnered with Customer Helix, an independent advisory firm helmed by Dave Frankland, formerly of Forrester Research, to lead development and creation of a new offering to help clients refocus their business on the customer.

The new consultancy, Targetbase Element, will engage the client’s C-suite to develop and implement their optimal Customer Relationship Strategy. This expanded capability will help companies:

  • Assess their Customer Relationship Strategy and how well they are delivering against it
  • Assess their customers’ relationship expectations
  • Design and implement a plan to align brand needs and customer expectations into an optimal Customer Relationship Strategy

According to Frankland, working with Targetbase was a good fit for Customer Helix. "During the past decade, I have evaluated service providers that support customer intelligence professionals and I’ve been impressed by Targetbase's multi-disciplinary approach. Targetbase has always scored highly as a strategic player, and I'm excited about the opportunity to further extend that legacy and help evolve their offering," explained Frankland.

Initially, Frankland and Targetbase Element will focus on helping clients evaluate their current and desired Customer Relationship Strategy. By helping them to understand their key drivers, constraints, and opportunities, the team will assess clients’ current sophistication, optimize their current strategies, and help them evolve to the next level.

According to Targetbase Chief Executive Officer Mark Wright, Frankland’s in-depth knowledge of customer intelligence and ability to assess and evolve customer engagement was key in Customer Helix’s selection as a partner. “Customer Helix brings a wealth of experience and intelligence around intimately understanding how a brand can engage customers at a higher level. And like Targetbase, Dave’s passionate about how firms can understand their customers, analyze the information, and use customer knowledge to create deeper relationships, better products and services, and ultimately to deliver customer value as our clients reach their optimal level of engagement with their customers,” explained Wright.

Targetbase is a leading consumer engagement agency that offers clients the unique opportunity to realize the maximum value of consumers. Working with clients at leading companies, Targetbase creates solutions that identify not only where to invest marketing dollars but which channels are best used to engage and motivate consumers to take action. Targetbase has proven expertise in database management and analysis, business intelligence, insight-driven communications, and complete campaign design and deployment. World-class creative and communications development combined with industry-leading data analytics puts Targetbase in the position to react quickly and intelligently to changing market dynamics and customer needs.

About Customer Helix

Customer Helix provides independent advice to help companies deliver value to their customers. By sharing research, opinions, and advice, we guide firms to better understand their customers, deliver superior customer experience, and boost customer perceived value. For more information, please visit http://customerhelix.com

About Targetbase

Targetbase is a leading customer intelligence and engagement agency. As a data-driven marketing agency, Targetbase’s foundation and expertise lies in its ability to understand and leverage data from across all of the channels where today’s consumers engage to grow more profitable customer relationships for clients. For more information, visit www.targetbase.com. Targetbase is a part of Diversified Agency Services, a division of Omnicom Group Inc.

About Diversified Agency Services

Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE:OMC) (www.omnicomgroup.com), manages Omnicom's holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.