On June 19th, 2016, Prada unveils its Spring/Summer 2017 Men's and Women's collection in the Via Fogazzaro fashion show space in Milan.

The central element in the space is a linear structure which divides the room and amplifies its perceived proportions. A straight ramp, between the inserted ceiling and floor, serves as catwalk, while tribunes are arranged along the perimeter to accommodate the guests.

A continuous metallic surface folds around all the elements of the set: generating an abstract layer, composed of meshes with different patterns and dimensions that overlap to recreate a total space. The transparency of the cladding material unveils the underlying framework with Cartesian precision.

The psychedelic glow that spreads throughout the space dematerializes all the surfaces, coloring the room, now reminiscent of a post-human scenario. The models walk in the center at a controlled distance from the audience, virtually levitating in the space. They ascend onto the elongated slope of the ramp incessantly, disappearing towards the vanishing point.

Prada S.p.A. published this content on 20 June 2016 and is solely responsible for the information contained herein.
Distributed by Public, unedited and unaltered, on 06 July 2016 15:30:03 UTC.

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