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Via A. Fogazzaro n. 28, Milan, Italy

Registry of Companies of Milan, Italy: No. 10115350158 (Incorporated under the laws of Italy as a joint-stock company) (Stock Code: 1913)

MERGER BY INCORPORATION OF

CAR SHOE ITALIA S.R.L. INTO PRADA S.P.A.

This announcement is made by PRADA S.p.A. (the "Company", and together with its subsidiaries, the "Prada Group") on a voluntary basis to inform the shareholders of the Company of its rights with respect to the Merger (defined below).

The Company is pleased to announce that on April 2nd, 2014, the Board of Directors of the Company approved the plan of merger by incorporation (the "Merger Plan") of Car Shoe Italia S.r.l. ("Car Shoe"), a wholly owned subsidiary of the Company, into the Company (the "Merger").

The above corporate reorganization is aimed at rationalizing and simplifying the Prada Group structure and bring about greater efficiency and synergies with the operation of the Car Shoe business.

The Merger will be effected with the cancellation of the Company's 100% interest in the share capital of Car Shoe and there will be no increase in the share capital of the Company.

The Merger Plan, a copy of which is attached to this Announcement, was deposited on the day of this Announcement with the Milan Company Register, as provided for by Art. 2501-ter of the Italian Civil Code.

Pursuant to paragraph 3 of Art. 2505 of the Italian Civil Code, shareholders of the Company representing at least 5 per cent of the share capital have the right to request that the approval of the Merger be resolved upon at a meeting of the shareholders' of the Company in compliance with paragraph 1 of Art. 2501 of the Italian Civil Code.

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Shareholders who may want to exercise this right shall address their request within eight (8) days from the date of deposit of the Merger Plan with the Milan Company Register, i.e. the day of this Announcement, by registered mail with receipt to PRADA S.p.A. - Corporate Affairs Department, Via A. Fogazzaro n. 28, Milan 20135, Italy including the proper document certifying the title of the shares (documentation to be sent in advance to the email: corporateaffairs@pradagroup.com).

General information on the Company and Car Shoe

As at the date of this Announcement, Prada Holding B.V. is the holding company of the Company and owns approximately 80% of the issued capital in the Company.

The Prada Group is one of the world's most prestigious fashion luxury goods groups where it operates with the Prada, Miu Miu, Church's and Car Shoe brands in the design, development, manufacture, advertising, promotion and distribution of luxury handbags, leather goods, footwear, apparel and accessories and, through license agreements, eyewear and fragrances.

The Car Shoe brand targets the niche luxury footwear market, offering footwear made of high-quality leather with handmade craftsmanship.

Milan (Italy), April 15th, 2014

By Order of the Board

PRADA S.p.A. Mr. Carlo Mazzi Chairperson

As at the date of this announcement, the Company's executive directors are Mr. Carlo MAZZI, Ms. Miuccia PRADA BIANCHI, Mr. Patrizio BERTELLI, Mr. Donatello GALLI and Ms. Alessandra COZZANI; the Company's non-executive directors is Mr. Gaetano MICCICHÈ and the Company's independent non-executive directors are Mr. Gian Franco Oliviero MATTEI, Mr. Giancarlo FORESTIERI and Mr. Sing Cheong LIU.

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PRADA S.p.A.

Registered Office at Via Antonio Fogazzaro 28, Milan Share Capital Euro 255,882,400.00 entirely paid up Registered with the Business Register of Milan Taxpayer's code no.10115350158
R.E.A. (Economic Administrative Register) 1343952 MI
***

CAR SHOE ITALIA S.r.l.

Registered Office at Via Antonio Fogazzaro n. 28, Milan Share Capital Euro 10,000.00 entirely paid up Registered with the Business Register of Milan Taxpayer's code no.13394040151
R.E.A. (Economic Administrative Register) 1647739 MI
***

PLAN OF MERGER BY INCORPORATION OF CAR SHOE ITALIA S.r.l. INTO PRADA S.p.A. pursuant to art. 2501 ter of the Italian Civil Code

Pursuant to articles 2501 ter and 2505 of the Italian Civil Code, the Boards of Directors of PRADA S.p.A. (merging company) and Car Shoe Italia S.r.l. with sole shareholder (merged company) have prepared and approved the following plan of merger by incorporation of Car Shoe Italia S.r.l. into PRADA S.p.A., pursuant to articles 2501 ter and 2505 of the Italian Civil Code, based on the assumption already implemented and that will be maintained until the completion of the merger procedure, that the entire share capital of the merged company is owned by the merging company and - as a consequence - the share capital of the merging company is not expected to be increased.
The merger will be performed through the cancellation, without
swap ratio, of the stake in the merged company.
Pursuant to art. 2505 of the Italian Civil Code, the provisions of art. 2501 ter, first paragraph, nn. 3, 4 and 5 and art. 2501 quater and 2501 sexies of the Italian Civil Code shall not apply
to this plan of merger.
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1) Companies involved in the merger

Merging company:

- PRADA S.p.A, with registered office in Milan, Via A. Fogazzaro n. 28, share capital: Euro 255,882,400.00 entirely paid up, registered with the Business Register of Milan, taxpayer's code number 10115350158, with ordinary shares listed on the Main Board of the Stock Exchange of Hong Kong Limited. Merged company:
- CAR SHOE ITALIA S.r.l., sole shareholder company, with
registered office in Milan, Via A. Fogazzaro n. 28, share capital of Euro 10,000.00 entirely paid up, registered with the Business Register of Milan, taxpayer's code no. 13394040151.

2) Memorandum of association or by-laws of the merging company resulting from the merger

No amendment will be made to the by-laws of the merging company
following this merger.

3) Exchange ratio 4) Procedures for the allotment of shares or quotas granted in exchange 5) Starting date of dividend entitlement for shares granted in exchange

With reference to the foregoing, pursuant to article 2505 of the
Italian Civil Code, these elements shall not be applicable.

6) Date from which the operations of the merged company are recognized in the financial statements of the merging company

The merger will take effect for legal purposes from the date of the last registration of the merger deed in the Business Register of Milan as required by art. 2504 bis of the Italian Civil Code or from a later date which may be expressly stated in the merger deed pursuant to art. 2504 bis, second paragraph of the Italian Civil Code.
The operations of the merged company will be recorded in the financial statements of the merging company starting from the first day of the year in which the merger takes effect for legal purposes; this will also be the starting date for tax purposes,
pursuant to art. 172 of T.U.I.R (Consolidated Law on Income Tax).
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7) Special treatment for particular categories of shareholders and owners of securities other than shares/participation quota

No special treatment is envisaged following the merger for any particular categories of shareholders and owners of securities other than shares/participation quota of the companies involved in the merger.

8) Particular advantages for directors

The directors of the companies involved in the merger will not be granted with any particular advantage.
******
The merger will be resolved based on the balance sheet of the companies involved in the merger as at January 31, 2014 and, in particular, their respective draft financial statements for 2013, prepared and approved in accordance with art. 2501 quarter of the Italian Civil Code by the respective Board of Directors of the companies taking part in the merger.
Please note that the merging company has incurred no debt to take over control of the merged company, thus the provisions of art. 2501 bis of the Italian Civil Code shall not be applicable to this merger.
Milan, 2 April 2014

Merging Company Merged Company

PRADA S.p.A. Car Shoe Italia S.r.l. The Chairman The Chairman
Carlo Mazzi Donatello Galli
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