Procter & Gamble : France's Publicis loses P&G contracts in U.S.
December 08, 2015 at 07:42 am EST
Share
(Reuters) - French advertising agency Publicis Groupe (>> PUBLICIS GROUPE) has lost Procter & Gamble's (P&G) (>> Procter & Gamble Co) media contracts in the United States, the company said on Tuesday, confirming media reports.
(Reuters) - French advertising agency Publicis Groupe (>> PUBLICIS GROUPE) has lost Procter & Gamble's (P&G) (>> Procter & Gamble Co) media contracts in the United States, the company said on Tuesday, confirming media reports.
The contracts are worth 50 to 60 million euros, or 0.6 to 0.7 percent of the group's revenue, the agency's spokeswoman said.
"P&G continues to be one of our main global clients," the spokeswoman said.
Publicis, through Starcom Mediavest Group, continues to work for P&G in Canada and 42 other countries, including China, the UK and Russia.
Publicis shares fell 2 percent on Tuesday after media reports said it had lost most of P&G's North American contracts to Omnicom (>> Omnicom Group Inc.).
(Reporting by Gwenaelle Barzic; writing by Alan Charlish; editing by Maya Nikolaeva and Jason Neely)
Procter & Gamble Company is one of the world's leaders in producing and selling consumer products. Net sales break down by family of products as follows:
- care and hygiene products (38.3%): oral hygiene products (toothpastes, toothbrushes, mouthwashes, etc.; Crest, Oral-B, Scope brands, etc.), pharmaceutical products (Metamucil, Neurobion, Pepto Bismol, Vicks, etc.), toilet training pants (Luvs, Pampers), toilet papers and paper towels (Bounty, Charmin, Puffs), feminine protection products (Always, Always Discreet and Tampax), etc.;
- home care and laundry products (34.6%): dishwashing liquids, detergents, stain removers, fabric softeners, deodorizers, bleaches, etc. (Ariel, Downy, Gain, Tide Cascade, Dawn, Fairy, Febreze, Mr. Clean, Swiffer, etc.);
- beauty products (18.3%): hair care products (shampoos, colorings, and cream rinses; Head & Shoulders, Herbal Essences, Pantene and Rejoice brands), body care (soaps, shower gels, deodorants, etc.; Camay, Zest, Secret, Old Spice) and cosmetics (make-up and facial care; Max Facto, Covergirl and Olay);
- shaving products (7.8%): blades, razors, batteries, etc. (Braun, Gillette and Venus brands);
- other (1%).
PROCTER & GAMBLE COMPANY 
