Prudential Financial Chairman and CEO John Strangfeld, Newark Mayor Ras Baraka, and many other executives and dignitaries, will celebrate the grand opening of Prudential’s new 20-story, 740,000-square-foot office tower with a ribbon cutting ceremony on September 29 at 10:30 a.m. at 655 Broad Street in downtown Newark.

The new tower is the workplace for nearly 3,000 Prudential employees.

To further support urban renewal in the neighborhood around the tower, Prudential has made more than $150 million in investments in downtown revitalization projects, such as the redevelopment of the historic Hahne & Co. Building, the restoration of Military Park and the conversion of the former National State Bank building into Hotel Indigo. These projects are helping revive the area that once served as Newark’s town commons.

Since its founding 140 years ago, Prudential has invested $391 million throughout the city and has made significant grants to enhance civic infrastructure, accelerate economic development and improve educational outcomes for Newark students.

The tower’s grand opening also marks the launch of “20 Stories of Strength,” a campaign to celebrate the new building and commemorate the 140-year history Prudential shares with Newark, the company’s headquarters city since its founding in 1875. Using the hashtag #20StoriesofStrength, Prudential will share photo and video vignettes on Instagram, Facebook and Twitter highlighting 20 stories of the company’s impact in Newark.

     

Who:

 John Strangfeld, chairman and CEO of Prudential Financial
Cory Booker, U.S. Senator from New Jersey
Ras J. Baraka, Mayor of the City of Newark
Lata Reddy, vice president of corporate social responsibility, Prudential Financial
Richard Hummers, vice president of enterprise services and financial systems, Prudential
Kim Guadagno, New Jersey Lt. Governor
Donald Payne, Jr., New Jersey Congressman representing District 10
Joseph DiVincenzo, Essex County Executive
Mildred Crump, Newark City Council President
Gayle Chaneyfield-Jenkins, Central Ward Councilwoman
 

When:

 Tuesday, September 29, 2015 at 10:30 a.m.
 

Where:

 The Prudential Tower, 655 Broad Street, 5th Floor Café, Newark, N.J.
 

Visuals:

 Prudential executives and local dignitaries delivering remarks and cutting the ribbon.
 

MEDIA NOTE: Parking will be available on the street and in nearby lots.

For more information, contact Lisa Villareal at lisa.villareal@prudential.com or Harold Banks at harold.banks@prudential.com.