MEDIA  CONTACTS:     Tracy  Quan  (305)  539-­‐6577  
tquan@rccl.com

Lyan  Sierra-­‐Caro  (305)  539-­‐4091  
lsierracaro@rccl.com

ROYAL CARIBBEAN INTERNATIONAL SELECTS NEW CREATIVE AGENCY


MIAMI,  May  14,  2015  -  Royal  Caribbean  International  today  announced  its  intent  to  retain  Mullen  
Lowe  Group  of  Boston,  Massachusetts  to  lead  the  cruise  line's  creative  efforts,  pending  successful  
contract  negotiations.    
"After  an  extensive  search  we  are  thrilled  to  announce  our  partnership  with  Mullen  Lowe  Group,"  said  Michael  Bayley,  President  &  CEO,  Royal  Caribbean  International.  "We  are  impressed  by  their  strategic  and  creative  thinking,  which  matches  the  energy  and  innovative  imagination  of  our  brand."  
Mullen  Lowe  was  selected  after  an  extensive  agency  review  process,  during  which  all  of  the  
finalist  agency  teams  presented  outstanding  industry  resources  and  made  commendable  efforts  to  demonstrate  their  skills  and  creative  talent.  Mullen  Lowe,  an  award-­‐winning  agency  which  was  named  to  Ad Age's  Agency  A-­‐List  in  three  of  the  past  five  years  and  also  named  a  Creativity  Innovator  of  the  Year  in  2014,    is  part  of  the  Interpublic  Group  (NYSE:  IPG)  of  agencies.    
  "Royal  Caribbean  has  an  amazing  fleet  of  innovative  ships  and  a  commitment  to  delivering  unforgettable  adventures  to  travelers,"  said  Alex  Leikikh,  CEO,  Mullen  Lowe  Group.  "We're  excited  to  help  Royal  Caribbean  firmly  differentiate  their  brand,  increase  guest  loyalty  and  inspire  first-­‐time  cruisers  to  discover  the  transformative  effect  of  a  Royal  Caribbean  experience."  
Royal  Caribbean  International  is  an  award-­‐winning  global  cruise  brand  with  a  45-­‐year  legacy  of  
innovation  and  introducing  industry  "firsts"  never  before  seen  at  sea.    The  cruise  line  features  an  expansive  and  unmatched  array  of  features  and  amenities  only  found  on  Royal  Caribbean  including,  jaw-­‐dropping,  Broadway-­‐style  entertainment  and  industry-­‐acclaimed  programming  that  appeals  to  families  and  adventurous  vacationers  alike.    

(more)

Royal  Caribbean  Selects  New  Creative  Agency  -  Page  2    

Owned  by  Royal  Caribbean  Cruises  Ltd.  (NYSE/OSE:  RCL),  the  cruise  line  sails  22  of  the  world's  most  innovative  cruise  ships  to  the  most  popular  destinations  in  Bermuda  and  the  Caribbean,  Europe,  Alaska,  South  America,  the  Far  East,  and  Australia  and  New  Zealand.  World  renowned  for  its  friendly  and  engaging  Gold  Anchor  Service,  delivered  by  every  staff  and  crew  member,  Royal  Caribbean  has  been  voted  "Best  Cruise  Line  Overall"  for  12  consecutive  years  in  the  Travel Weekly Readers  Choice  Awards.    

Mediacan  stay  up-­‐to-­‐date  by  following  @RoyalCaribPR  on  Twitter,  and  visiting  

RoyalCaribbeanPressCenter.com.  Travel professionals  should  go  to  www.LoyaltoYouAlways.com;  call  (800)  327-­‐2056;  and  follow  Facebook.com/VickiLovesTravelAgents.  For  additional  information  or  to  make  reservations,  vacationers  should  call  their  travel  agent;  visit  RoyalCaribbean.com;  or  call  (800)  ROYAL-­‐CARIBBEAN.  Follow  us  on  Facebook  at  Facebook.com/RoyalCaribbeanor  on  Twitter  
@RoyalCaribbean.  

#  #  #  

distributed by