MEDIA CONTACTS: Tracy Quan (305) 539-‐6577
tquan@rccl.com
Lyan Sierra-‐Caro (305) 539-‐4091
lsierracaro@rccl.com
MIAMI, May 14, 2015 - Royal Caribbean International today announced its intent to retain Mullen
Lowe Group of Boston, Massachusetts to lead the cruise line's creative efforts, pending successful
contract negotiations.
"After an extensive search we are thrilled to announce our partnership with Mullen Lowe Group," said Michael Bayley, President & CEO, Royal Caribbean International. "We are impressed by their strategic and creative thinking, which matches the energy and innovative imagination of our brand."
Mullen Lowe was selected after an extensive agency review process, during which all of the
finalist agency teams presented outstanding industry resources and made commendable efforts to demonstrate their skills and creative talent. Mullen Lowe, an award-‐winning agency which was named to Ad Age's Agency A-‐List in three of the past five years and also named a Creativity Innovator of the Year in 2014, is part of the Interpublic Group (NYSE: IPG) of agencies.
"Royal Caribbean has an amazing fleet of innovative ships and a commitment to delivering unforgettable adventures to travelers," said Alex Leikikh, CEO, Mullen Lowe Group. "We're excited to help Royal Caribbean firmly differentiate their brand, increase guest loyalty and inspire first-‐time cruisers to discover the transformative effect of a Royal Caribbean experience."
Royal Caribbean International is an award-‐winning global cruise brand with a 45-‐year legacy of
innovation and introducing industry "firsts" never before seen at sea. The cruise line features an expansive and unmatched array of features and amenities only found on Royal Caribbean including, jaw-‐dropping, Broadway-‐style entertainment and industry-‐acclaimed programming that appeals to families and adventurous vacationers alike.
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Royal Caribbean Selects New Creative Agency - Page 2
Owned by Royal Caribbean Cruises Ltd. (NYSE/OSE: RCL), the cruise line sails 22 of the world's most innovative cruise ships to the most popular destinations in Bermuda and the Caribbean, Europe, Alaska, South America, the Far East, and Australia and New Zealand. World renowned for its friendly and engaging Gold Anchor Service, delivered by every staff and crew member, Royal Caribbean has been voted "Best Cruise Line Overall" for 12 consecutive years in the Travel Weekly Readers Choice Awards.
RoyalCaribbeanPressCenter.com. Travel professionals should go to www.LoyaltoYouAlways.com; call (800) 327-‐2056; and follow Facebook.com/VickiLovesTravelAgents. For additional information or to make reservations, vacationers should call their travel agent; visit RoyalCaribbean.com; or call (800) ROYAL-‐CARIBBEAN. Follow us on Facebook at Facebook.com/RoyalCaribbeanor on Twitter
@RoyalCaribbean.
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